Monde Biscuits Case Analysis

Case Analysis: Monde Biscuit - Sales Promotion Plan
MONDE BISCUITS
SALES PROMOTION PLAN

SUMMARY OF FACTS:

Company Background:
Monde Nissin Corporation (MNC) has been incorporated in 1979 and has continuously provided Filipino consumers high quality products and has been a consistent top biscuit player in the market. For more than two decades, MNC has steadily and aggressively risen to be the Philippine’s leading food manufacturer and is carving its niche as one of the most competitive players in the global industry. From its first biscuit, MNC has evolved into a premier food firm.

Currently, MNC has been producing biscuits and cookies and has a nationwide reach for its distribution channels from supermarkets down to the sari-sari store. To compete with the crackers product line, MNC through its sister company Monde M.Y. San Corporation is a major player in the crackers category.

Monde M.Y San Corporation is a Filipino firm originating from an ice cream parlor situated in Escolta in 1935. Three Chinese brothers headed by Mar Yu San, sparked the M.Y. San legacy of creating and baking premium food products.

Monde Product Offerings:
List of Monde Biscuits with Gross Price and Unit of Measure:
PRODUCT
FLAVORS
GROSS PRICE
UNIT
1-1 Rice 56g x 10’s
Chili, Original
375.26
Case
1-1 Snowy 92g x 8’s
Chili, Original
549.69
Case
Bingo 28g x 30 x 10’s
Choco Mint, Double Choco, Orange, Peanut, Vanilla
841.24
Case
Bingo 84g x 60’s
Double Choco, Peanut, Vanilla
478.14
Case
Breadstix 130g x 30’s
Chiz, Regular
361.96
Case
Breadstix 20g x 10 x 10’s
Chiz, Regular
280.41
Case
Breadstix 35g x 60’s
Chiz, Regular
244.33
Case
Butter Coco 10g x 24x 12s

341.44
Case
Butter Coco 90g x 60s

478.14
Case
Cubes 25g x 60s
Choco N Cream, Vanilla
311.13
Case
Eggnog 13.5g x 20s
Choco, Regular
312.37
Case
Eggnog 18g x 100s
Choco, Regular
280.41
Case
Eggnog 32g x 60s
Choco, Regular
259.79
Case
Puffins 50g x 60s
Butter,