Moms.com case preparation
Negotiation Preparation Document Name:
Negotiation:
Moms.com
Role:
Seller
You
The other one
Interests, Positions
I want to sell moms.com to WCHI
Wants to buy my series
BATNA
$ 2 500 000
Approx. 8 500 000
Reservation Price
< $ 2 500 000 total
> $ 8 500 000 total
Targets, Goals
Sell for an okay price, because I Get the #1 in its market want to maintain the relationship Get a good new show for the prime with WCHI.
time.
At the some time, I want to “steal” Make a killing by showing each as much profits out of WCHI’s episode 10 times.
pockets as possible, b/c the sales this year were really bad.
Additionally the year is almost over and therefore I need to make a sale, which will contribute to my bonus.
Sources of Power
-‐
The series received high rating
-‐
30% market share while shown! This is what WCHI needs in order to beat its main competitor in the prime time program, in the early evening.
-‐
-‐
Weaknesses
WWIN (the #1) is ready to buy moms.com, too,
Negotiation:
Moms.com
Role:
Seller
You
The other one
Interests, Positions
I want to sell moms.com to WCHI
Wants to buy my series
BATNA
$ 2 500 000
Approx. 8 500 000
Reservation Price
< $ 2 500 000 total
> $ 8 500 000 total
Targets, Goals
Sell for an okay price, because I Get the #1 in its market want to maintain the relationship Get a good new show for the prime with WCHI.
time.
At the some time, I want to “steal” Make a killing by showing each as much profits out of WCHI’s episode 10 times.
pockets as possible, b/c the sales this year were really bad.
Additionally the year is almost over and therefore I need to make a sale, which will contribute to my bonus.
Sources of Power
-‐
The series received high rating
-‐
30% market share while shown! This is what WCHI needs in order to beat its main competitor in the prime time program, in the early evening.
-‐
-‐
Weaknesses
WWIN (the #1) is ready to buy moms.com, too,