Moe's Southwestern Grill Case Study

Target Case: Moe’s Southwestern Grill Moe’s Southwestern Grill or “Moe’s” as everyone calls it, was founded in Atlanta, Georgia in the year of 2000. The founders of this fun and inviting restaurant is Martin Sprock. Martin Sprock is the founder of Raving Brands. Tony LaGratta was hired by Sprock to further his southwestern grill, starting with 17 restaurants in 2001, they franchised drastically until eventually extending the company to over 300 restaurants by 2007. Now in 2016 they are expanded past US boarders with over 600 restaurants. Sprock had an idea and within 16 years his dream became a reality.
Moe’s is very different compared to other “fast service” restaurants due to their unique atmosphere. They are notoriously known for their awesome burritos. To put on these burritos they have over 20 ingredients fixed for the customer’s personal demand. All of their meat are said to be grass feed and all of their vegetables to be fresh. Because of this, it is a very inviting place for any type of customer such as vegetarians, vegans, flexitarian, or any meat lover. Along with their burritos they offer nachos, quesadillas, tacos, and taco
Qdoba and Chipotle along with Moe’s sales Mexican style cuisine. The separation between Moe’s and these other two restaurants comes down to the hospitality and customer service. In today’s society this is what matters most of all. The food could be amazing but with little hospitality it can start to taste bitter, on the other hand the food could be horrible but with the proper fix of customer service and hospitality, the overall experience succeeds. As for now Moe’s southwestern grill has been on top because of their food and now their hospitality has of set them from everyone else, as long as their hospitality continues and their food stays fresh, they should go far in the food service