Mobile social networking is social networking where individuals with similar interests converse and connect with one another through their mobile phone and/or tablet. Much like web-based social networking, mobile social networking occurs in virtual communities. A current trend for social networking websites, such as Facebook, is to create mobile apps to give their users instant and real-time access from their device. In turn, native mobile social networks have been created like Foursquare, Instagram, and Path, communities which are built around mobile functionality. More and more, the line between mobile and web is being blurred as mobile apps use existing social networks to create native communities and promote discovery, and web-based social networks take advantage of mobile features and accessibility. As mobile web evolved from proprietary mobile technologies and networks, to full mobile access to the Internet, the distinction changed to the following types: 1) Web based social networks being extended for mobile access through mobile browsers and smartphone apps, and 2) Native mobile social networks with dedicated focus on mobile use like mobile communication, location-based services, and augmented reality, requiring mobile devices and technology. Trust Evaluation
Web-based social networks have become popular as a medium for disseminating information and connecting like-minded people. The public accessibility of such networks with the ability to share opinions, thoughts, information, and experience offers great promise to enterprises and governments. In addition to individuals using such networks to connect to their friends and families, governments and enterprises have started exploiting these platforms for delivering their services to citizens and customers. However, the success of such attempts relies on the level of trust that members have with each other as well as with the service provider. Therefore, trust becomes an essential and important element...
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