Module 1 Assignment – Boeing Case
Module 1 Assignment – Boeing Case
(1) Summary of the Case
1）
Company Intro
Boeing Company is biggest aviation and aerospace company in the world. Its predecessor was Pacific aviation products company which set in 1916 by William
Boeing, and he set Boeing Plane Company at 1934, then changed to Boeing
Company at 1961. Its headquarters located in Seattle before September 2001, then moved to Chicago, Illinois. The aircraft plant concentrated in Washington state and
Kansas. In 1996, Boeing bought Rockwell company’s defence and space systems;
1997, Boeing and McDonnell Douglas merger; In January 2000, Boeing has struck a deal with GM, paid $3.75 billion to buy the subordinate Hughes electronics space and communication department, which Boeing to become the world's largest manufacturer of commercial satellites. Boeing is not only the world's largest civilian aircraft and military aircraft manufacturers, is also one of the largest exporters of aircraft, with sales, Boeing is America's largest exporters. And Boeing is the largest contractors of NASA.
More than 80 years, Boeing has always been committed to the development of new products and explores new technology, from the civilian aircraft, military aircraft to the shuttle, carrier rocket, global communication satellite network, the international space station.
Boeing is composed of six major business group company: Boeing commercial airplanes company, and aerospace and communications group company, military aircraft and missile group company, the air traffic management company,
Connexion by Boeing and financial company, as well as the unite services group.
2）
Airbus’ challenge and new strategy
The Boeing company since establish, has been occupying almost the entire aviation market, although in the late 60 s, the company's managers gradually relaxed, less for market research, also once ignored the competitors. So course a lot of problems, some big customers cancel the order, and there are
(1) Summary of the Case
1）
Company Intro
Boeing Company is biggest aviation and aerospace company in the world. Its predecessor was Pacific aviation products company which set in 1916 by William
Boeing, and he set Boeing Plane Company at 1934, then changed to Boeing
Company at 1961. Its headquarters located in Seattle before September 2001, then moved to Chicago, Illinois. The aircraft plant concentrated in Washington state and
Kansas. In 1996, Boeing bought Rockwell company’s defence and space systems;
1997, Boeing and McDonnell Douglas merger; In January 2000, Boeing has struck a deal with GM, paid $3.75 billion to buy the subordinate Hughes electronics space and communication department, which Boeing to become the world's largest manufacturer of commercial satellites. Boeing is not only the world's largest civilian aircraft and military aircraft manufacturers, is also one of the largest exporters of aircraft, with sales, Boeing is America's largest exporters. And Boeing is the largest contractors of NASA.
More than 80 years, Boeing has always been committed to the development of new products and explores new technology, from the civilian aircraft, military aircraft to the shuttle, carrier rocket, global communication satellite network, the international space station.
Boeing is composed of six major business group company: Boeing commercial airplanes company, and aerospace and communications group company, military aircraft and missile group company, the air traffic management company,
Connexion by Boeing and financial company, as well as the unite services group.
2）
Airbus’ challenge and new strategy
The Boeing company since establish, has been occupying almost the entire aviation market, although in the late 60 s, the company's managers gradually relaxed, less for market research, also once ignored the competitors. So course a lot of problems, some big customers cancel the order, and there are