Modern Technology Case Study

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Modern technology is simply an improvement of old technology (Karehka Ramey, 2012). The impact of technology in modern life is unmeasurable. What we call modern technology is technically not so new in most cases. For example, mobile phone technology has evolved with years, now are days we used smartphones which have been an advancement of an ordinary mobile phone. Modern technology increase human skills and this technology has developed in years.
In PCL International, cell phones have become needs for employees. The company use these devices for staying in touch when on the road and responding to customer inquiries in a timely manner. Smart phones raised the bar with access to the internet, email and business applications in a small hand
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Many time they backup their data on cloud servers, but these servers are not 100%safe, some prefer backing a copy of their data on a flash drive.
Technology has freed the company from the restriction of print ads when it comes to reaching new and existing customers. Internet marketing ranges from a simple informational website, to advertising on search engines to online product sales. Email marketing is an effective and low cost method to reach a large group of people with a newsletter or business updates. Mobile marketing is relatively new frontier that reaches people through text message, advertising on mobile application and offering branded applications that tie customers into what is happen with the business in a fun and entertaining way.
The company need to wring every ounce of productivity out of their operations and technology tools help employees get task done more quickly This may range from printing out marketing materials to providing customer service through email or online chat. The main reasons is to keep employees focused when using technology and to use it appropriately with the goal of saving
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The company cannot develop without communication. Modern technology has bless the company with advance communication tools. The company can draft a business message and email it in a second without any delays, the recipient will get the message and they will reply you instantly. Also technology has made business meetings so simple in the company, with the introduction of video conferencing; employees no longer have to worry to be late for a business meeting. Now with this video conferencing technology, employees can be in meeting in a virtual form and engage with their partners

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