Modern techniques for marketing

Topics: Bank, Cheque, Banking Pages: 70 (10487 words) Published: October 20, 2013

Modern Techniques for Marketing The Bank Products: NCC Bank Limited

STAMFORT UNIVERSITY
B A N G L A D E S H

Internship Report
On
“Modern Techniques for Marketing The Bank Products of NCC Bank Limited”

Prepared For
Abida Sayeeda Mallika
Assistant Professor
Department Of Business Administration

Prepared By
Nishita Islam
ID: BBA 03711950
Major in Marketing

Date of Submission: July 22, 2012

STAMFORD UNIVERSITY
B A N G L A D E S H

LETTER OF TRANSMITAL

July 22, 2012

To

Abida Sayeeda Mallika
Assistant Professor
Stamford University
Bangladesh.

Subject: Submission of Internship Report

Dear Madam,
Here is the internship report on “Modern Techniques for Marketing the Bank Products of NCC Bank Ltd.” I have prepared this report with pleasure and enthusiasm, since this has agumented my knowledge about the approaches of the real world and modern technique of banking system.

It was a privilage to work in Malibagh branch, which has allowed me to learn about banking concepts in depth. I would be really to furnish you with any clarification, if required.

……………
Sincerely,
Nishita Islam
ID: BBA 03711950
Stamford University Bangladesh.

DECLARATION

I, hereby, declare that I am a student Stamford University Bangladesh, ID# BBA 03711950 and this internship report have been prepared completely by me under the supervision of Ms. Abida Sayeeda Mallika, Assistent Professor Dept. of Business Administration , Stamford University Bangladesh .

Nishita Islam
ID:BBA 03711950
Stamford University Bangladesh.

Acknowledgement

I would like to take a great pleasure and proud privilege to express my greatest sense of gratitude to Mr. Saadat Muhammad Ayub, Assistant Vice President, Human Resource Division, National Credit & Commerce Bank Ltd. I would also like to thank Mr. Manzurul Karim ,Vice President & Manager of NCC Bank Ltd, Malibagh Branch and Mr. Harun ur Rasid, Senior Assistant Vice President & Deputy Manager of NCC Bank Ltd, Malibagh Branch for having me in their branch.

I would also like to express my gratitude to Ms. Abida Sayeeda Mallika, Assistent Professor of Dept. of Business Administration, Stamford University Bangladesh for his support and advices regarding this report. I am also very thankful to her for allowing me to do my internship in my home country. It is noteworthy as well as ineffable that her generosity and helping attitude was the key to make my job a wholesome one.

Last, but not the least, I would like to express my heartfelt greatfulness to every officer and employee of NCC Bank Ltd., Malibagh Branch for being so kind and helpful to me. Especially, Mrs. Ruma Sultana , Mr. Enayet , Mrs. Nargis Akter, as they have been really understanding and very generous. They have really helped me to understand the operations of banking system better and also in a very positive way.

Executive Summary
NCC Bank Ltd., established in 1993, has since progressed through various stages of developments particularly in IT and automation areas. Due to a visional strategic decision, taken by the Board of Directors and Management Executives, NCC Bank integrated IT commenced on September 23, 2008, with a view to streamline customer and banking service as well as complying with the Bangladesh bank ICT guideline. It was quite a remarkable...
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