Modern Retail Formate
MODERN RETAIL FORMATS
A Detailed study of the Marketing Mix
And the sourcing Strategies of Subhiksha Retail Outlet
DISSERTATION
SUBMITTED BY: FACULTY GUIDE:
RAJAT SINGH MR. SATPAL SINGH
MBA-MKT (2010-2012)
Roll No. : 291562
ACKNOWLEDGEMENT
Completion of any project depends upon the co-operation, co-ordination & combined efforts of several resources of knowledge, energy & time. Therefore, I approach this opportunity though these lines typing my best to give full credits.
I am also highly thankful to the staff of Subhiksha’s retail outlets and Mr. Vivek Upadhya (Revenue Head) Of Subhiksha for providing the relevant information without which the project would be difficult to complete.
I felt great pleasure in expressing my deep sense of gratitude to our guide Mr. Aditya Gupta sir who has provided me with an excellent guidance & general interest resulted to make this project a current success.
I would like to thank all the faculty members of AIBS, who directly or indirectly helped me to complete this project.
Table of content Subject Page No.
1. Executive Summary………………………………………4 2. Research Methodology * Objective of the study……………………………….…6 * Research Design………………………………….…….6 * Primary Objective(s)………….......................................7 * Scope of the Study…………………………………......7
3. Critical Review of Literature………………………………8 * The Subhiksha Promise………………………………...9 4. Company background…………………………………….11 5. Industry Profile……………………………………………16 6. Findings…………………………………………………...19 * Positioning……………………………..………………20 * Merchandising……………………………..…………..20 * Categorization of products………..................................22 * Pricing………………………………………………….24 * Promotion………………………………………………24 *
A Detailed study of the Marketing Mix
And the sourcing Strategies of Subhiksha Retail Outlet
DISSERTATION
SUBMITTED BY: FACULTY GUIDE:
RAJAT SINGH MR. SATPAL SINGH
MBA-MKT (2010-2012)
Roll No. : 291562
ACKNOWLEDGEMENT
Completion of any project depends upon the co-operation, co-ordination & combined efforts of several resources of knowledge, energy & time. Therefore, I approach this opportunity though these lines typing my best to give full credits.
I am also highly thankful to the staff of Subhiksha’s retail outlets and Mr. Vivek Upadhya (Revenue Head) Of Subhiksha for providing the relevant information without which the project would be difficult to complete.
I felt great pleasure in expressing my deep sense of gratitude to our guide Mr. Aditya Gupta sir who has provided me with an excellent guidance & general interest resulted to make this project a current success.
I would like to thank all the faculty members of AIBS, who directly or indirectly helped me to complete this project.
Table of content Subject Page No.
1. Executive Summary………………………………………4 2. Research Methodology * Objective of the study……………………………….…6 * Research Design………………………………….…….6 * Primary Objective(s)………….......................................7 * Scope of the Study…………………………………......7
3. Critical Review of Literature………………………………8 * The Subhiksha Promise………………………………...9 4. Company background…………………………………….11 5. Industry Profile……………………………………………16 6. Findings…………………………………………………...19 * Positioning……………………………..………………20 * Merchandising……………………………..…………..20 * Categorization of products………..................................22 * Pricing………………………………………………….24 * Promotion………………………………………………24 *
Bibliography: PA Dabholkar, DI Thorpe, JO Rentz - Journal of the Academy of Marketing Science, 1995 Bhasker, Vijay