# Mock Exam Marketing Research Hva

Topics: Automobile, Social class, 3rd millennium Pages: 7 (1922 words) Published: April 1, 2013
Marketing Research

Code Onderwijseenheid

:

MR2VH1ES02 - 1

Department

:

IBMS

Date Time Teacher

: : :

December 5, 2008 9.00 - 11.00 Drs. H.A.M. Stumpel

Give a complete and comprehensible solution to each question. Texts should be written in correct English with a pen. Illegible text will be disregarded. Do not ask the invigilator about the problems. If you suspect a problem to be wrong, state what you think is wrong, and give the most likely solution.

Examination Marketing Research MR2VH1ES02 - 1 2nd year IBMS 2008 1

2

1.8 1.9

I prefer driving a very economical car I always buy my car second hand What number of kilometers do you drive per year?

....... kilometers What type of car do you own presently? (one answer only) Hatchback (3 or 5 doors) Stationcar Sedan (4 doors) MPV SUV/all terrain car Other Coupé/Cabriolet 1.10 Do you, or somebody else in the household plan to change your car? Yes (may be) a new lease car Yes (may be) a used car Yes, (may be) a new car No

Examination Marketing Research MR2VH1ES02 - 1 2nd year IBMS 2008 2 A research is planned on the use of female cosmetics. Several data are available: o 9% of all females never use cosmetics; they are not to be questioned. o A female person is present in 83% of all households. o The response will be around 65% o They think the percentage of female users who use environmentally-friendly cosmetics will be around 55% o They want to project the percentage of female cosmetic users, who use environmentally friendly cosmetics with a maximum margin of error of 5%. The set up of the research is as follows: take a sample of households, check if there is a woman present, if she uses cosmetics. If yes, ask the questions. State the size of the total sample of female cosmetics users. State the total size of their sample of households.

3

2.1 2.2 3

The market for ready made meals is divided as follows: fresh: 44.4 %, deep freeze: 40,6 % and sterilized/pasteurized: 15.0 %. Nipo (the National Institute for Public Opinion) has done a research into the reasons for choosing deep freeze products over fresh products. Some 1000 respondents gave their opinion on these reasons for maximally two product groups. The product groups (and the nr. of respondents) were: potato-products (251 respondents), vegetables (300), spices (285), meat and meat products (312), pizza (374) and ready made meals (331). They had to indicate which reasons were applicable in preferring deep freeze products over fresh...