mock buying project #2

Topics: Wool, Touring car racing, Knitting Pages: 3 (808 words) Published: October 27, 2014
Mock Buying Project: Report #2
Style
Style trends for women’s sportswear/ athletic wear vary little year to year. Based on our research the primary changes for the trends of Spring 2015 wear slight modification to the design and fit of athletic wear. For group 1, we decided that tight-fitted base-wear, tight-fitted layers, looser-fitted outerwear, color-blocking patterns, and geometric patterns will best meet the needs and wants of the consumers targeted. The women in group 1 are in their twenties, new to having money and single with moderate income and low expenses. These consumers desire option. For group 2, we decided that tight-fitted base-wear, looser-fitted layers, loose-fitted outerwear, color-blocking patterns, and geometric patterns will best meet the needs and wants of the consumers targeted. The women in group 2 are in their thirties and have their own young families with moderate income and high expenses. These consumers desire equal style and value. For group 3, we decided that looser-fitted base-wear, loose-fitted layers, loose-fitted outwear, and color-blocking patterns will best meet the needs and wants of the consumers targeted. The women in group 3 are over forty years old with decreasing income. They desire value before style, therefore we narrow down the style to a limited number of selections. Colors

Color trends for Spring 2015 we obtained from the Pantone Fashion Color Report for the season. It predicted that Spring 2015 will contain “...cooler and softer color choices with subtle warm tones follow a minimalistic En Plein Air theme, taking a cue from nature.” The En Plein Air trend colors are the combination of Aquamarine, Sruba Blue, Lucite Green, Classic Blue, Toasted Almond, Strawberry Ice, Tangerine, Custard, Marsala, and Glacier Grey. For group 1, we decided that Aquamarine, Sruba Blue, Lucite Green, Classic Blue, Strawberry Ice, Tangerine, Custard, Marsala Wine, Glacier Grey, Black and White will appeal to the targeted...
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