International Journal of Business and Management
Mobile Phone: Calling and Texting Patterns of College Students in Pakistan Sohail Kamran Department of Business Administration, Fatima Jinnah Women University Rawalpindi, Pakistan E-mail: firstname.lastname@example.org Abstract This paper qualitatively investigated the mobile phone calling and texting patterns among youth in Pakistan. Initially, the data was gathered from seventy seven (n=77) college students aged 17-21 years, who completed twenty four hours mobile phone communication diaries. Completed communication diaries were followed by twenty three in-depth interviews with the college students to collect detailed background information. Study results revealed congruity of SMS and calling patterns among male and female youth. This research discovered that the majority of youth is extremely high user, fond of texting and low user of voice calls. This research unfolded that the youth do most of the mobile phones communications within their age group, communicate in both positive and negative ways. However, majority of mobile phone communications among youth could be categorized as problematic with reference to the place, time, and purpose. The main motivation of high and problematic use among youth is very low priced prepaid packages offered by the telecom operators in Pakistan. Policy implications for the regulatory body are to educate the youth about the appropriate and inappropriate use of mobile phone technology, and issuance of code of advertising to the telecom operators in Pakistan. Keywords: Youth calling behavior, Youth texting behavior, Mobile phone consumption 1. Introduction and Theoretical Background Growing benefits of mobile phones are undeniable and many Studies highlighted advantages of mobile phone use, such as young people form and support relationships with others (Power and Horstmanshof, 2004), widening social networks due to ease of contact (Srivastava, 2005), sense of security and safety among the of mobile phone users as users can contact others in case of emergency (Taylor and Harper, 2001,Chapman and Schofield, 1998, Carroll et al. 2002), social gratification of youths from mobility, access and convenience (Tjong et al, 2003), busy working parents are better able to communicate with their children (Frissen, 2000 and Matthews, 2004), redirecting trips that have already started, softening and changing of schedules, and progressive refinement of an activity, such as filling in details of open-ended plans through mobile phones communication. Even deaf people can better communicate with each other through SMS (Power and Power, 2004). These uses of the mobile phone have changed the patterns of coordination in many areas of our social life, including peer groups, families, and work (Ling and Yttri 2002). In short, people of all ages have benefited from the mobile phone consumptions in the modern societies. But, researches have also identified potentially problematic and excessive use of mobile phones among teenage and youth segments (Bianchi and Phillips 2005, Paragras, 2003, Monk et al 2004, Palen et al 2001). A study conducted by James and Drennan (2005) in Brisbane, Australia revealed that usage rate among the students were high ranging from 1.5 Hours to 5 Hours per day, and an average bill per month were $140, which is very expensive given the low student income. However, another study by Matthews (2004) found that Australian adolescents are the low users of the mobile phones, with 97% of teenagers mobile phone users making fewer than five calls per day and 85% using SMS fewer than five times per day (Matthews, 2004). Work of Ling (2005) shows linkage between adolescent criminality and mobile telephone use. Heavy users of mobile telephone are over represented among those who are involved in various forms of deviance such as, fighting, alcohol and narcotics use, various forms of theft, etc (Ling 2005). School, College and University...
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