Introduction of Company
The word Samsung means "three stars" in Korean. Samsung is known globally for its electronic products and it is one of the successful brands in the electronic industry. It is an established company almost all around the world. While the Samsung Electronics is a South Korean multinational electronics and information technology company headquartered in Samsung Town, Seoul. It is the flag ship subsidiary of the Samsung Group. With assembly plants and sales networks in 61 countries across the world, Samsung has approximately 160, 000 employees. In1938, the Samsung's founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China. Within a decade Samsung had flour mills and confectionary machines and became a co-operation in 1951. From 1958 onwards Samsung began to expand in too the industries such as financial, media, chemical’s and ship building. In1969, Samsung Electronics was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout90's), Radio's, Computer components and other electronics devices. In 1987, Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman. In the 1990, Samsung began to expand globally building factories in the US, Britain, Germany, Thailand, Mexico, Spain and China until1997. On the other hand, Samsung has developed the 'lightest' mobile phone of its era. Then they developed smart phones and a phone combined mp3 player towards the end of the 20th century. To this date Samsung are dedicated to the 3G industry such as making video, camera phones at a speed to keep up with consumer demand.
Introduction of Product Brand Line
A product line is a group of products that are related and manufactured by the same company. Product lines are not to be confused with product bundling, which combines various items into one type of product. For example, Samsung home appliances product line might include refrigerator, washing machine, air conditioner, vacuum cleaner and others. Other example, Samsung's mobile phones are divided into product lines based on the following features; touch screens, slider or folders, QWERTY keyboards and bar phones base on the product price, product quality, who the product is aimed at target group, and product specification. Product lines help to manage their products as product strategy can be designed around product lines. Samsung has offered more than one product line with the product that are all closely related. Different type of product line might toward different type of segmentation based on the customer. Samsung try to expand its business is by adding to its existing product line. This is because people are more likely to purchase products from brands with which they are already familiar and confident.
The introduction of Samsung Galaxy Note in the year 2011 popularized the term Phablet, mainly because of its large display screen. Now, the updated version of Galaxy Note is released. The Samsung Galaxy Note 2 comes with many high end features and it runs on Android 4.1 (Jelly Bean) OS. The phone is powered by a 1.6 GHz quad-core processor. The Samsung Galaxy Note 2 is wider than the previous version. The display screen measures 5.5 inches and it offers visuals at a resolution of 720 x 1280 pixels. The phone weighs about 180 grams and it is 9.4 mm thick. The super AMOLED display screen of the phone is protected by Corning Gorilla Glass 2. The phone sports an 8 MP camera for capturing images at a good resolution. Users can also record HD videos using this handset. The Samsung Galaxy Note 2 also comes with a 2 MP secondary camera. The powerful 3100 mAh battery in the handset offers ample talk time and standby time. The phone comes with 16/32/64 GB internal memory capability. This is expandable further up to 64 GB through a microSD card. The Samsung Galaxy...
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