Mobile Phone and Samsung Galaxy Note

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Introduction of Company

The word Samsung means "three stars" in Korean. Samsung is known globally for its electronic products and it is one of the successful brands in the electronic industry. It is an established company almost all around the world. While the Samsung Electronics is a South Korean multinational electronics and information technology company headquartered in Samsung Town, Seoul. It is the flag ship subsidiary of the Samsung Group. With assembly plants and sales networks in 61 countries across the world, Samsung has approximately 160, 000 employees. In1938, the Samsung's founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China. Within a decade Samsung had flour mills and confectionary machines and became a co-operation in 1951. From 1958 onwards Samsung began to expand in too the industries such as financial, media, chemical’s and ship building. In1969, Samsung Electronics was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout90's), Radio's, Computer components and other electronics devices. In 1987, Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman. In the 1990, Samsung began to expand globally building factories in the US, Britain, Germany, Thailand, Mexico, Spain and China until1997. On the other hand, Samsung has developed the 'lightest' mobile phone of its era. Then they developed smart phones and a phone combined mp3 player towards the end of the 20th century. To this date Samsung are dedicated to the 3G industry such as making video, camera phones at a speed to keep up with consumer demand.

Introduction of Product Brand Line

A product line is a group of products that are related and manufactured by the same company. Product lines are not to be confused with product bundling, which combines various items into one type of product. For example, Samsung home appliances product

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