The Nokia Phones Company
Statement of the Vision, Mission and Objectives of
I . Mission:
A sustainable energy supply for everyone
A world where everyone can be connected.
In 2015, 5 billion people always connected, and 100 fold more network traffic. ♦
It’s a world of experiences, shared experiences.
Objectives of our Company
Grow the number of people using Nokia devices.
Build new business and secure employee’s rights and benefits
To enhance business and people’s expectations for mobile device’s and services ♦
Nokia’s promise is to help people feel close to what matters to them.
To increase number of mobile subscriptions to surpass three billion in 2008, rather than in 2010 as Nokia stated in February this year
In present years, the mobile Internet has attracted numerous media attention. We know need to consider why it is important to creative new products of mobile market, what does consumers need, and what kinds of social activities change affected Nokia change its main starching. In this report, it is important to find some information from Nokia’s background and to analysis Nokia’s further decisions in the future. Focus on Nokia’s strength, weakness, opportunity, threat, environmental policies and technologies development, to know more about Nokia’s vision and action in the future.
At beginning, Nokia was a manufacturer of paper in 1865. It had a dramatic changes in last century. (Nokia, 2002) After World War II, the require of industrial products were increased substantially.(Liu, 2001) Nokia had change its function to an industrial enterprise and produce industrial products, such as chemicals and rubbers. Until 1960s, Nokia had set electronic department, and focused on develop transmission systems, this was the factor that Nokia became a famous company in the world.
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the Information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.
Nokia’s change in focus between 1988 and 2000
|Business (1988) |% Of sales |Survived |Business (2000) | |Floorings |1% |No |Transmission systems | |Chemicals |2% |No |Fixed networks | |Machinery |4% |No |Access networks | |Electrical wholesale |4% |No |Wireless/mobile data | |Mobile telephones |5% |Yes |Tetra networks and terminals | |Telecommunications |5% |Yes |GSM networks | |Rubber |6% |No |Smart traffic products | |Information systems |23% |No |Multimedia | |Cables |9% |No |Internet | |Paper...
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