Mobile Computing and Social Networking
Duane BaskinProfessor Dr. CulverRTP Campus
CIS 500 – Information Systems for Decision Making
There are thousands of applications that have been developed for mobile devices which perform a myriad of tasks and processes. In the beginning most of these applications were games. Businesses later joined the mobile revolution and developed their own business based applications to run on these mobile devices. Many mobile business applications can now streamline business processes, reduce operational processing times and provide better customer service. The mobile revolution has forced many industries to reengineer their business processes to accommodate the many mobile devices. In order for a business to remain competitive within their particular industry they must engage the mobile platform. In fact today, the customers demand and expect that these applications be available for their use.
For this final term paper I have been asked to: (1) Assess the effectiveness and efficiency of mobile-based applications especially those which utilize GPS to capture geolocation data and customer data and quickly upload to processing server without users having to use a desktop system (2) Evaluate the benefits afforded to the customer from mobile applications. (3) Examine the challenges of developers to design mobile applications to meet the various mobile devices specifications especially their many screen formats. (4) Describe methodologies to use to select the mobile platform to support your applications. (5) Mobile-devices require high availability, discuss ways of supporting this demand availability (6) Mobile device are very vulnerable to hackers and other security threats, suggest methods to mitigate these risks and, (7) Use at least three quality resources excluding Wikipedia and similar websites.
II. Mobile devices and utilization of GPS Technology.
What is geolocation? Let’s develop a working definition: Geolocation is the process of identifying the location of an individual or item utilizing a mobile-device such as an iPad, smart phone, etc. The individual or item is located by using such tracking technologies as GPS. GPS stands for the Global Positioning System (GPS). GPS is a space-based satellite line of sight navigation system which is capable of providing location, date and time of a device under all weather conditions virtually anywhere on the plant. GPS was developed by the US Government for primarily worldwide military operations and was later extended to include civil and commercial operations. The systems are free and accessible by any GPS enabled device (i.e. iPhone, iPad, etc.). The term IP geolocation utilizes databases that map internet IP addresses assigned to the tracking device to geographic locations (i.e. Goggle Maps). IP geolocation offers a myriad of business, military and civic applications such as: (1) Direct marketing. The ability to send marketing ads and notifications based on user profiles and current locations. The users can request information on a particular restaurant and the information is returned on the requested restaurant within a five mile radius of the requestor's location. If the query is negative, alternative restaurants can be suggested within a five mile radius. The restaurant selected can be mapped from the requestor's current location to the restaurants exact location. The phone number if available is also provided, so the requestor can call to request a reservation. Restaurants with their own unique applications can notify the customer when they are within five miles, provide coupons and other customer incentives, and offer the capability to make online reservations and check wait times. Other applications such as social sites i.e. dating are able to match potential mates based on their matching profiles and on their locality using zip codes or GPS locations. (2)...
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