mobile commerce

Satisfactory Essays
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Fuad Husein, Andreas Gausrab, Elie Bensaci - University of Ottawa's Executive MBA - January 2002 1
Mobile Commerce
A Business Model for Success
•Thank you for taking time to hear our presentation today
•This project is a team effort by Elie Bensaci, Fuad Husein and
Andreas Gausrab. Elie is a U of O student in the international
MBA program. His contribution to the project is integrated into this presentation. Elie resides in Paris France so for obvious geographic reasons he will not be joining us today
•Our choice of topics is mCommerce. We will be presenting to you a business model that we feel will offer a viable and sustainable revenue stream for mobile operators in North America
•Our presentation will begin some background information
•We will then lead you through our taxonomy of business models
•Finally, we will propose a business model termed the bWeb. Our presentation will detail why we feel it is the most appropriate model for telecoms to provide future products and services and how it might be rolled out.
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Fuad Husein, Andreas Gausrab, Elie Bensaci - University of Ottawa's Executive MBA - January 2002 2
3
Fuad Husein, Andreas Gausrab, Elie Bensaci - University of Ottawa's Executive MBA - January 2002 3
Why this Project on mCommerce ! 5 million WAP-enabled handsets by
2004, in North America alone
! By 2003, B2C mCommerce activities will reach $100 Billion USD
•Huge marketplace – By 2004, the Yankee Group projects about 5 million WAP-enabled handsets in the North American market •Vast revenue potential – The Boston Consulting Group predicts that by 2003, world-wide mCommerce will be where the Internet was in 1998 in terms of transaction value. In the business-to-consumer space, total revenues generated by mCommerce will reach approximately $100 billion (U.S.),
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Fuad Husein, Andreas Gausrab, Elie Bensaci - University of Ottawa's Executive MBA - January 2002 4
What is mCommerce?
"The delivery of trusted transaction

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