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Mobile Air Conditioning Case Study

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Mobile Air Conditioning Case Study
Name: Khaled Emad Soliman

ID: 114665

Module Name: Entrepreneurship and Innovation

Mobile Air Conditioning (MAC CO.)

Executive Summary

The company is offering Portable Air Conditioning to people where the air conditioning can simply be turned on without any kind of electricity and is handy so that it could be portable from one place to another. For example if a family is sitting in the living and then went to their bedrooms they can easily move it with them to the other rooms and also easily move it from one room to another to cool down all the needed rooms in the apartment so it has more than one advantage not just working without electricity but just one equipment could be used in more than one room so everyone could be benefiting
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In order to solve these problems the product “Mobile Air Conditioning (MAC CO. ) had been produced especially with the electricity that is usually turned down many times during the day in the summer time which irritates people and keep them unable to sleep from the hot weather they are living with. This A/C is portable meaning that it could move from one place to another, people can even take it to their work , cars and anywhere they are visiting, they do not use electricity so if the electricity is down for any reason the A/C is not affected and finally , the small size of the Air conditioning make it even easy for children to hold and move it from one place to another whenever they need to turn it on. The company is thinking not only of innovative product but of a product …show more content…
First, is to try to make bigger sized products that can fit in larger rooms even with much prices but it is needed as much as the small ones do. May be the small ones could be more accessible , affordable and easy to do but still having bigger sized ones for more usages and bigger rooms is so essential as well in other cases. Second, it is very important for the company to always be unique, updated and connected to the customers. These three things would always keep the customers satisfied and loyal to the brand of the company and that’s the main reason of success to any company in the world. The company should always expect any competition in the market so it should always be well prepared to avoid these threats and to be always in control of the market with new and more developed offers and products and that’s why there should always be continuous improvements for both the employees and the products or the raw materials that are being used in the

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