Mobile Advertisement vs Traditional Advertisement
Marketing is the most important stage in a business. It includes almost everything that a business needs to be concerned about when selling a product, such as pricing, placement, promotion and products, which are known as the “4Ps.” Moreover, marketing includes the psychology of consumers’ behavior regarding the attraction of products or advertisements. Promotion is a really important factor for giving consumers images about a product. Traditional advertising plays commercials on TV, but now the way of advertising has changed to mobile advertising. Compared to traditional advertising, mobile advertising is much better, due to the visibility of the advertisements, effectiveness of mobile advertising, and the cost of advertisement.
What is mobile advertising? It is a new kind of channel that can enable communication and engagement with consumers in an interactive and relevant manner through any mobile device or the Internet (Smutkupt, Krairit & Esichaikul, 2010, p. 131). Mobile advertising used to mean only sending SMS (Short Messaging Service) messages to cell phones, but this kind of advertisement strategy is complicated by issues of consumer permission, acceptance and trust (Okazaki & Barwise, 2011, p. 59). Nowadays, advertisements are the greatest part in business; they are always widely used in our everyday life. As my research shows , we have been exposed to 500 advertisements every day since the 1970s. Nevertheless, in 2010 we are being exposed to 5,000 advertisements every day, but we never feel that we see that many advertisements each day (Johnson, 2009). However, those advertisements are almost everywhere we look, such as in the movies, on TV, and on the home page of Yahoo! or MSN. For instance, from my observations on Facebook, almost all the pages have more than 5 advertisements attached within the page. Mobile advertising increases the visibility of any advertisements.
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