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ADVANTAGES

minimize capital investment - mengurangkan pelaburan modal
Continuity of operation is ensured - Kesinambungan operasi dipastikan
Less total production cost - Kurang jumlah kos pengeluaran less material movement - kurang pergerakan bahan

Ease of Navigation * A fixed position layout enables website visitors make their way easily through the website; because the navigation bar is fixed in place, it is always visible. The navigation options are readily apparent, allowing visitors to move on with scrolling as soon as the mood strikes. Fixed position navigation is particularly useful if your site has many long pages with a great deal of text and imagery; it helps users move to another page without losing their interest or creating confusion.
Branding
* When some of your page elements are always visible, it strengthens the branding of your website. In a non-fixed layout, the header and navigation scroll up and out of sight; if you have text-only pages, branding elements have the tendency to get lost, which severs the immediate connection with the company. With a fixed layout, your brand identity elements are consistent. It gives you control over the user experience and reinforces the strength of your brand. When a user is able to see the imagery, colors and photo style that are consistent across your brand materials, it helps them create connections when they see the brand represented elsewhere.

Browser Visibility * Because a fixed position element is not a part of the rest of the document flow, it is always visible in the browser, no matter what the size of the window. Even when a user resizes the window to cover only a portion of the screen, the navigation will be visible. Because your readers use computers and devices that have a range of screen sizes, the constant visibility works to your advantage. A fixed layout creates consistency across computers.
Coding
* When you use a fixed position layout, it helps streamline coding

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