CAVE HILL CAMPUS
DEPARTMENT OF MANAGEMENT STUDIES
FACULTY OF SOCIAL SCIENCES
MKT2001 – PRINCIPLES OF MARKETING
Semester 2, 2014-2015
Lecturers: Joseann Knight
Tutorial Leaders Jacqueline Harper; Colin Wiltshire, Ro-ann Smith
Email Addresses: email@example.com (Knight); firstname.lastname@example.org (Wiltshire) email@example.com (Harper); firstname.lastname@example.org (Smith)
Office Hour(s): Wednesday 4-5 pm – If this time is not convenient, e-mail for an alternative appointment.
Lecture Times: Monday 1-3 pm (DAY- Medical Sciences Lecture Theatre), Friday, 5-7pm (EVENING- LT1)
Course Notes on E-Learning (See the META course)
NOTE WELL: IF YOU ARE NOT REGISTERED FOR THIS COURSE ANY COURSEWORK THAT YOU HAND IN FOR OUR ASSESSMENT WILL BE AWARDED AN AUTOMATIC ZERO, THEREFORE ENSURE THAT YOU ARE REGISTERED BEFORE YOU SUBMIT ANY PIECE OF COURSEWORK.
NOTE WELL: IN ORDER TO PASS THIS COURSE, STUDENTS MUST ACHIEVE AT LEAST 50% (A PASS) IN BOTH THE COURSEWORK COMPONENT AND THE FINAL EXAMINATION. COURSE DESCRIPTION
Principles of Marketing seeks to introduce students to the basic tenets of the discipline of marketing, and to expose them to the conceptual frameworks and principles underlying contemporary marketing practice. Specific emphasis is placed on the marketing mix and on the internal and external environments in which marketers devise marketing plans and strategies.
By completion of this course, students are expected to:
(a) be familiar with the basic concepts of marketing analysis and decision making
(b) understand the role and function of marketing in society
(c) be able to outline an appropriate marketing strategy if presented with one of the common problems which marketers face
The course will be taught primarily by lectures, and will be supplemented by cases and mini exercises. To get the most out of this course, students