Short-term profitable decisions can cause firms to lose customers in the long run. True False 2.
Marketing has been singled out as the root cause of a host of ethical problems in business. True False 3.
Marketers are frequently singled out for criticism related to ethics, in part because they interact directly with people. True False 4.
Advertising executives are rated as having higher ethical standards than lawyers. True False 5.
The process of creating a strong ethical business climate begins with the front-line employees who interact directly with customers. True False 6.
Each individual's ethical standards are a product of culture and upbringing. True False 7.
Merck & Co., having learned from the Johnson & Johnson Tylenol incident, was quick to respond when the first reports of problems with Vioxx arose. True False 8.
A survey of marketing officers reported that the most frequently observed type of unethical behavior was false or misleading advertising. True False 9.
The first "Ethical Norm" in the AMA's code of ethics for marketers is "Do no harm." True False 10.
Firms with strong ethical climates tend to be more socially responsible. True False 11.
Ethical issues are likely to arise at each stage of the strategic marketing planning process. True False 12.
There is often no one right answer to ethical dilemmas. True False 13.
If a U.S. clothing brand buys from overseas suppliers who manufacture clothing using child labor, this is the supplier's problem, and the U.S. company has no reason to be concerned. True False 14.
A roofing company agreed to complete a job in one week and collected a 50% deposit, but never showed up to do the job. The same roofing company then donated $6,000 to a local children's hospital. The roofing company could be considered socially