Mkt1 Company G 3 Year Marketing Plan
Company G
3-Year Marketing Plan
Student Name:
Student ID:
Date:
Mentor Name:
Rated 3.75 out of 4
Table of Contents
Introduction 2
Mission Statement 2
The Product 2
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 3
Analysis of Competition using Porter’s 5 Forces Model 3
SWOT Analysis 4
Strengths 4
Weaknesses 4
Opportunities 5
Threats 5
Market Objectives 6
Product objective 6
Price objective 6
Place objective 6
Promotion objective 6
Market Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 8
Tactics and Action Plan 8
Product Action Plan 8
Price Action Plan 9
Place Action Plan 9
Promotion Action Plan 10
Monitoring Procedures 10
XG Wi-Fi Gateway for mobile devices.
Introduction
With two decades of innovative and award winning design, Company G has grown to be a market leader in consumer electronics. The Company enjoys unparalleled brand recognition and is highly rated and trusted by consumers worldwide. Company G’s products are known for their original design, durability and use of innovative technology. Company G’s brands enjoy both high consumer desirability and high consumer loyalty. With a reputation as a trend setter, many of Company G’s mobile electronic products are sought-after as “Status Symbols” purchases. Some of the Company’s products benefit from a cult like following among early adopters and some serve as industry bench-marks against similar products. With the introduction of the XG Wi-Fi Gateway, the Company plans to continue to strive to be the first to market in the consumer electronic market segments that it enjoys competing in. The Company will also maintain the practice of extending products life cycles and promoting their market positions by offering novel peripheral products such as the XG Wi-Fi Gateway timed to support and broaden the market interest and appeal associated with other existing XG products.
Mission
3-Year Marketing Plan
Student Name:
Student ID:
Date:
Mentor Name:
Rated 3.75 out of 4
Table of Contents
Introduction 2
Mission Statement 2
The Product 2
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 3
Analysis of Competition using Porter’s 5 Forces Model 3
SWOT Analysis 4
Strengths 4
Weaknesses 4
Opportunities 5
Threats 5
Market Objectives 6
Product objective 6
Price objective 6
Place objective 6
Promotion objective 6
Market Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 8
Tactics and Action Plan 8
Product Action Plan 8
Price Action Plan 9
Place Action Plan 9
Promotion Action Plan 10
Monitoring Procedures 10
XG Wi-Fi Gateway for mobile devices.
Introduction
With two decades of innovative and award winning design, Company G has grown to be a market leader in consumer electronics. The Company enjoys unparalleled brand recognition and is highly rated and trusted by consumers worldwide. Company G’s products are known for their original design, durability and use of innovative technology. Company G’s brands enjoy both high consumer desirability and high consumer loyalty. With a reputation as a trend setter, many of Company G’s mobile electronic products are sought-after as “Status Symbols” purchases. Some of the Company’s products benefit from a cult like following among early adopters and some serve as industry bench-marks against similar products. With the introduction of the XG Wi-Fi Gateway, the Company plans to continue to strive to be the first to market in the consumer electronic market segments that it enjoys competing in. The Company will also maintain the practice of extending products life cycles and promoting their market positions by offering novel peripheral products such as the XG Wi-Fi Gateway timed to support and broaden the market interest and appeal associated with other existing XG products.
Mission