Mkt Res
Far Eastern University
Institute of Accounts, Business and Finance
A Marketing Research on
Determining the Factors that Affect High School Graduating Students on Choosing a School
Submitted by:
Lugue, Nicole Anne S.
Aquilera, Anne Margarette R.
Corpuz, Kim Renzel C.
Gabay, Maria Ellaine M.
Gaza, John Ronel V.
Submitted to:
Professor Aristotle Chico
July 20, 2013
I. Statement of the Problem
1. Does price or tuition fee becomes a factor on choosing a particular school? On what price range does the target respondent afford in every 24-units semester?
2. What promotional tools can greatly influence the consumer in choosing a school? How do these tools affect the consumer’s behavior?
3. Does a school in a University Belt become a factor of preference on choosing?
4. What other criteria are considered by high school graduating students to be essential in choosing a school?
a. Quality Education of the school
b. Facilities
c. Security of the university or Safety
d. Popularity or Word of Mouth
e. School’s website
f. Environment
g. Sectarian
II. Research Objectives ❖ To be able to learn and determine on which marketing mix should universities and colleges would focus and improve more on satisfying their target consumers which are the incoming freshmen students.
❖ Awareness of the determinants on choosing a school or university and how these factors can be a big help on consumer’s mind on finding their desired school
❖ To know how every marketing mix creates a positive or negative word-of-mouth to consumers’ behavior on choosing a school.
❖ To know what is the most and the least factors that affects high school graduating students on choosing their school nowadays.
III. Significance of the Study:
A. Consumer: a. Students – To know if their chosen college or university has the following factors and variables that will help them to
Institute of Accounts, Business and Finance
A Marketing Research on
Determining the Factors that Affect High School Graduating Students on Choosing a School
Submitted by:
Lugue, Nicole Anne S.
Aquilera, Anne Margarette R.
Corpuz, Kim Renzel C.
Gabay, Maria Ellaine M.
Gaza, John Ronel V.
Submitted to:
Professor Aristotle Chico
July 20, 2013
I. Statement of the Problem
1. Does price or tuition fee becomes a factor on choosing a particular school? On what price range does the target respondent afford in every 24-units semester?
2. What promotional tools can greatly influence the consumer in choosing a school? How do these tools affect the consumer’s behavior?
3. Does a school in a University Belt become a factor of preference on choosing?
4. What other criteria are considered by high school graduating students to be essential in choosing a school?
a. Quality Education of the school
b. Facilities
c. Security of the university or Safety
d. Popularity or Word of Mouth
e. School’s website
f. Environment
g. Sectarian
II. Research Objectives ❖ To be able to learn and determine on which marketing mix should universities and colleges would focus and improve more on satisfying their target consumers which are the incoming freshmen students.
❖ Awareness of the determinants on choosing a school or university and how these factors can be a big help on consumer’s mind on finding their desired school
❖ To know how every marketing mix creates a positive or negative word-of-mouth to consumers’ behavior on choosing a school.
❖ To know what is the most and the least factors that affects high school graduating students on choosing their school nowadays.
III. Significance of the Study:
A. Consumer: a. Students – To know if their chosen college or university has the following factors and variables that will help them to