MKT 571 Week 3 Learning Team Deliverables Team A
Learning Team Deliverables - Week 3
University of Phoenix
MKT 571
April 30, 2015
Abstract
By marketing the iPhone to select markets, Apple has been able to provide a device that meets or exceeds the market’s needs. In this deliverable, Team A Consultants, have been asked to provide a new marketing plan to embrace social media to increase sales. Apple targets certain groups and seems okay with not trying to dominate the entire cell phone industry. By using websites like Facebook, Twitter, Snapchat, and LinkedIn, Apple can reach college students, adults, and like-minded professionals. All of these websites listed above already provide a B2B model for advertising to include in-depth analysis of the market being reached through social media advertising. By targeting college students, like-minded professionals, and a general adult group, Apple can ensure sales by providing products that meet their needs. Apple also constructs their product launches with a great product life cycle to maximize revenue and profits. By announcing a new product 6 months prior to launch, and then keeping a product into the height of its maturity, Apple can guarantee higher revenues.
Project Deliverable Plan
In one form or another, we have all heard about Apple and their products. Apple cell phone, the iPhone has been their most successful product to date. By marketing the iPhone to select markets, Apple has been able to provide a device that meets or exceeds the market’s needs. In this deliverable, Team A Consultants, have been asked to provide a new marketing plan to embrace social media to increase sales. We will include a Customer Profile Report, or our understanding of the iPhone position in the market. We will also create a Brand position and evaluate the product life cycle for the iPhone. iPhone Customer Profile
Users of the iPhone range from business users to media fanatics, all using the phone in many different ways. Apple targets certain groups and
University of Phoenix
MKT 571
April 30, 2015
Abstract
By marketing the iPhone to select markets, Apple has been able to provide a device that meets or exceeds the market’s needs. In this deliverable, Team A Consultants, have been asked to provide a new marketing plan to embrace social media to increase sales. Apple targets certain groups and seems okay with not trying to dominate the entire cell phone industry. By using websites like Facebook, Twitter, Snapchat, and LinkedIn, Apple can reach college students, adults, and like-minded professionals. All of these websites listed above already provide a B2B model for advertising to include in-depth analysis of the market being reached through social media advertising. By targeting college students, like-minded professionals, and a general adult group, Apple can ensure sales by providing products that meet their needs. Apple also constructs their product launches with a great product life cycle to maximize revenue and profits. By announcing a new product 6 months prior to launch, and then keeping a product into the height of its maturity, Apple can guarantee higher revenues.
Project Deliverable Plan
In one form or another, we have all heard about Apple and their products. Apple cell phone, the iPhone has been their most successful product to date. By marketing the iPhone to select markets, Apple has been able to provide a device that meets or exceeds the market’s needs. In this deliverable, Team A Consultants, have been asked to provide a new marketing plan to embrace social media to increase sales. We will include a Customer Profile Report, or our understanding of the iPhone position in the market. We will also create a Brand position and evaluate the product life cycle for the iPhone. iPhone Customer Profile
Users of the iPhone range from business users to media fanatics, all using the phone in many different ways. Apple targets certain groups and
References: Apple Inc. (2015). Q2 2015 Unaudited Summary Data. Retrieved from https://www.apple.com/pr/pdf/q2fy15datasum.pdf Apple, Inc.. (2015). Retrieved from http://www.gurufocus.com/financials/AAPL&affid=45223 Edwards, J. (2015). The iPhone 6 Had Better Be Amazing And Cheap, Because Apple Is Losing The War To Android Read more: http://www.businessinsider.com/iphone-v-android-market-share-2014-5#ixzz3YoonFpp6. Retrieved from http://www.businessinsider.com/iphone-v-android-market-share-2014-5 Goodstein, A. (2007, August 16). Teen Marketing: Appple 's the Master. Retrieved from Bloomberg Business: http://www.bloomberg.com/bw/stories/2007-08-16/teen-marketing-apples-the-masterbusinessweek-business-news-stock-market-and-financial-advice Kotler, P., & Keller, K. (2011). Marketing Management, 14th Edition. Retrieved from http://online.vitalsource.com/books/9781269882149/id/ch11lev1sec3