Quiz Week 1
1 One of the most critical steps in the defining process of market research is defining the problem, the decision alternatives, and research objectives 2
Wabash Bank would like to understand if there is a relationship between the advertising or promotion it does and the number of new customers the bank gets each quarter. What type of research is this an example of?
How does the market demand curve change (as a function of marketing expenditure) during recession? Shifts downward
4 What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses. Secondary data
Which of the following elements of socio cultural environment can be associated with the growing demand for social surrogates like social networking sites, television, and so on? Views of others
Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings.
A company's sales potential would be equal to market potential when which situations exists? The company gets 100 percent share of the market.
Which of the following statements demonstrates behavioral loyalty towards a brand? I always buy My Favorite Laundry detergent when purchasing laundry detergent. 9
In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because
the consumers have a high debttoincome ratio
During the holidays, companies often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data being mined? To deepen customer loyalty
Costco is able to keep its inventory expenditure relatively low through its management technology and cuttingedge pointofsale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as overall cost leadership
Which of the following industries is most likely to use database marketing? A supermarket chain
Which market do customers who have purchased and are driving Audi automobiles represent? Penetrated market
When Apple introduced iTunes, a new market was opened. Which of the following describes this type of innovation?
The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n)
Which of the following is correct about marketing management? It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.
Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science?
Marketing balances the need for data with that of creativity. 18
By 2015, projections indicate that the largest category of households will be composed of
childless married couples and empty nesters
Quiz Week 2
1. How many primary groups does VALS classify U.S. adults into based on personality traits and key demographics?
Which group is experiencing the fastest population growth today? Hispanic Americans
When purchasing, in which state does the consumer set a minimum acceptable cutoff level for each attribute and then makes a buying decision?
When searching for a supplier, which of the following provides the broadest reach of possible suppliers in today’s competitive market environment? ...
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