Mkt 568 McDonalds
Michelle Young
MKT 568
2/5/2015
McDonald’s and Obesity
1. How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads?
McDonald’s should respond to Ronald McDonald being compared to Joe Camel by showing positive aspects of Ronald and how he is a positive influence on children. I don’t think McDonald’s should eliminate Ronald completely, eliminating him from ads in countries that don’t agree with using him would be a positive decision on their image. 2. Discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or pay a 1.5 percent tax on their ad budgets. Propose a strategy for McDonald’s to pay the tax or add health messages, and defend your recommendation.
McDonald’s should respond to the law proposed by France by adding the health messages to their commercials. I believe that adding these messages would look better from a public view, than paying the 1.5 percent tax. By adding the message they are showing that they are aware of the health issues from their food and that they are concerned about their clients’ well-being.
3. If there is no evidence that obesity rates fall in those countries that ban food advertising to children, why bother?
If there was no evidence that obesity rates fall in the countries that bad food advertising there is no real reason to stop advertising to children.
4. The broad issue facing McDonald’s U.K. is the current attitude toward rising obesity. The company seems to have tried many different approaches to deal with the problem, but the problem persists. List all the problems facing McDonald’s and critique its various approaches to solve the problems.
The problems facing McDonald’s are that many people believe that they are using cartoons to influence children into bad eating habits and that their food is a large cause in
MKT 568
2/5/2015
McDonald’s and Obesity
1. How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads?
McDonald’s should respond to Ronald McDonald being compared to Joe Camel by showing positive aspects of Ronald and how he is a positive influence on children. I don’t think McDonald’s should eliminate Ronald completely, eliminating him from ads in countries that don’t agree with using him would be a positive decision on their image. 2. Discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or pay a 1.5 percent tax on their ad budgets. Propose a strategy for McDonald’s to pay the tax or add health messages, and defend your recommendation.
McDonald’s should respond to the law proposed by France by adding the health messages to their commercials. I believe that adding these messages would look better from a public view, than paying the 1.5 percent tax. By adding the message they are showing that they are aware of the health issues from their food and that they are concerned about their clients’ well-being.
3. If there is no evidence that obesity rates fall in those countries that ban food advertising to children, why bother?
If there was no evidence that obesity rates fall in the countries that bad food advertising there is no real reason to stop advertising to children.
4. The broad issue facing McDonald’s U.K. is the current attitude toward rising obesity. The company seems to have tried many different approaches to deal with the problem, but the problem persists. List all the problems facing McDonald’s and critique its various approaches to solve the problems.
The problems facing McDonald’s are that many people believe that they are using cartoons to influence children into bad eating habits and that their food is a large cause in