MKT 500 Assignment 3 example
Jenny’s Closet Party LLC: Marketing Plan
Presented By: Jennifer Smith
Dr. Karen Mountain
Marketing Management (MKT 500)
Strayer University
Thursday, June 5, 2014
Executive Summary
What if I told you that you can get stylish clothing and accessories and the only catch was that you have to clean out your closet? If you said yes, then Jenny’s Closet Party is the dynamic answer for you.
Jenny’s Closet Party LLC is designed with you in mind, by creating the ultimate “Girls Night Out” experience, combining fashion, food, and fun while mingling amongst friends. Uniquely swapping from one fashionista’s closet to another and the remaining items are donated to a local charity. Sounds the perfect win-win scenario right? Jenny’s Closet Party, “A great excuse to clean out your closet”.
First Step: Upon receipt of an invitation or retrieval of flyer, specific details will be highlighted as to a theme, what items are being requested, deadline for dropping of your items and also what you should expect the day of the event. Go through your closet and find articles of clothing or accessories that you would like to swap. The items must be in style, of good quality and condition. Some of the categories (depending on theme) may include: clothing, shoes, earrings, scarfs, jackets etc.
Second Step: Bring the items to the Donation Center at the Porter County Expo Center two weeks prior to events (Fridays) from 9:00 am – 5:00 pm. At this time you will be given a voucher at this time in which you will redeemed for tokens to shop with the day of the event.
Third Step: The day of the event doors will open an hour and thirty minutes prior to shopping. At this time while mingling, you can enjoy complimentary wine and horderves that will be accompanied with light music to enhance your fun filled evening. Also, vouches can be redeemed for tokens during this time.
Fourth Step: Prior to the scheduled shopping time, guest will be reminded of how
Presented By: Jennifer Smith
Dr. Karen Mountain
Marketing Management (MKT 500)
Strayer University
Thursday, June 5, 2014
Executive Summary
What if I told you that you can get stylish clothing and accessories and the only catch was that you have to clean out your closet? If you said yes, then Jenny’s Closet Party is the dynamic answer for you.
Jenny’s Closet Party LLC is designed with you in mind, by creating the ultimate “Girls Night Out” experience, combining fashion, food, and fun while mingling amongst friends. Uniquely swapping from one fashionista’s closet to another and the remaining items are donated to a local charity. Sounds the perfect win-win scenario right? Jenny’s Closet Party, “A great excuse to clean out your closet”.
First Step: Upon receipt of an invitation or retrieval of flyer, specific details will be highlighted as to a theme, what items are being requested, deadline for dropping of your items and also what you should expect the day of the event. Go through your closet and find articles of clothing or accessories that you would like to swap. The items must be in style, of good quality and condition. Some of the categories (depending on theme) may include: clothing, shoes, earrings, scarfs, jackets etc.
Second Step: Bring the items to the Donation Center at the Porter County Expo Center two weeks prior to events (Fridays) from 9:00 am – 5:00 pm. At this time you will be given a voucher at this time in which you will redeemed for tokens to shop with the day of the event.
Third Step: The day of the event doors will open an hour and thirty minutes prior to shopping. At this time while mingling, you can enjoy complimentary wine and horderves that will be accompanied with light music to enhance your fun filled evening. Also, vouches can be redeemed for tokens during this time.
Fourth Step: Prior to the scheduled shopping time, guest will be reminded of how