MKT 498 Entire Course Integrated Marketing Strategies

Topics: Marketing, Marketing management, Marketing research Pages: 3 (525 words) Published: April 13, 2015
MKT 498 Entire Course *Integrated Marketing Strategies*

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Week 1Individual Assignment: Purpose and Value of Integrated Marketing Paper Write a 700- to 1,050-word paper in which you describe the
purpose and value of integrated marketing. In your paper, investigate a company and determine if the company has an integrated marketing campaign for a product or service they sell. Address the following in your paper:

If the company has an integrated marketing plan, what value does the plan add? If the company doesn’t have an integrated marketing plan, how might the company benefit from having an integrated marketing plan?

Format your paper using APA 6 standards.
Week 2 Marketing Analysis Paper
Write a 1,400- to 1,700-word paper in which you identify the different types of analysis used by marketers to determine product positioning, competitive positioning, customer perceptions, and distribution-channel analysis. Compare the strengths and weaknesses of each method and asses the different types of marketing analysis required to develop a marketing strategy. Formatyour paper consistent with APA guidelines.

Week 3 Individual Assignment: Target Market Paper
 Select the product or service from the Integrated Marketing Discussion in Week Two.Write a 1,050- to 1,400-word paper in which you research the current customer base, buyer behavior, demographics, psychographics, lifestyle, geographic area, benefit segmentation, and user segmentation for the product or service. Identify the ideal target market for your Learning Team’s selected product or service. In your paper, include the following:

o Provide a specific description of the target market, which should be measurable, accessible, sustainable, differentiable, and actionable.
o Include the total marketing budget. This is when the...
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