MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper

Topics: Target market, Target, Creativity Pages: 3 (519 words) Published: October 26, 2014

This file MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper includes review of the McDonalds Fast Food and the Promotional Strategy and Target Market of McDonalds.

General Questions - General General Questions
·  Resources: Internet, University Library

·  Select a product with which you are familiar.

·  Research the company for the campaign that supports that product.

·  Write a 1,400- to 1,750-word paper in which you examine the key elements of this advertising, including:

o  What is the advertising message?

o  To whom is the advertising message directed?

o  What is the relationship between consumer behavior and target markets?

o  How is the product positioned?

o  In what advertising media have you seen this product?

o  What changes would you make in the product positioning and the advertising message?

o  How was this advertising message created? Consider in house, outsourced, agency, and so forth, for example.

o  Is this an effective use of resources?

o  Based on your readings, what would you suggest to make the campaign more effective?

·   Format your paper according to APA standards.

·  Post your assignment and a signed copy of the Certificate of Originality to your Assignments Page by Day 7 (Monday). Please post the Certificate of Originality as a separate document.
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