This file MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper includes review of the McDonalds Fast Food and the Promotional Strategy and Target Market of McDonalds.
General Questions - General General Questions
· Resources: Internet, University Library
· Select a product with which you are familiar.
· Research the company for the campaign that supports that product.
· Write a 1,400- to 1,750-word paper in which you examine the key elements of this advertising, including:
o What is the advertising message?
o To whom is the advertising message directed?
o What is the relationship between consumer behavior and target markets?
o How is the product positioned?
o In what advertising media have you seen this product?
o What changes would you make in the product positioning and the advertising message?
o How was this advertising message created? Consider in house, outsourced, agency, and so forth, for example.
o Is this an effective use of resources?
o Based on your readings, what would you suggest to make the campaign more effective?
· Format your paper according to APA standards.
· Post your assignment and a signed copy of the Certificate of Originality to your Assignments Page by Day 7 (Monday). Please post the Certificate of Originality as a separate document.
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This file MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper includes review of the McDonalds Fast Food and the Promotional Strategy and Target Market of McD...
If you are moving out of state or plan to live on campus,...
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