Mkt 431 Marketing Plan Condition

Marketing Plan Addition
MKT/431

Marketing Plan Addition
For a business to be successful, it must determine what its distribution plan is, what pricing and positioning are best for the business, and the type of technology to use to connect with its customers. A distribution plan consists of how customers will utilize the service. Pricing and positioning explain the businesses market position about the competition, what pricing strategy will be used, and how the pricing supports the company 's position. Technology is used to reach and connect with customers. Each organization needs to consider these elements when creating a marketing plan. Ice Cream Delivery addresses these factors and its plan to build a
Along with the local advertising in the newspaper and social media’s, there will also be set “appearances” at 12 different locations on the opening month each night to help spread the word. Setting up shop in set locations will be a way to show consumers that there is a new tasty treat that’s available right at their very own door step. This will show consumers that this company stands behind an incredible product, punctuality and a treat that is for sure delicious.
Pricing and Positioning Pricing the service and product for a new organization will have an affect of the future of the business. When releasing prices to the public, consumers will compare it to competitors and will either help the organization or make a poor impression on potential consumers. Pricing is one of the most difficult decisions a company can make but also the most important (Scarborough, 2014). In the industry of ice cream delivery, there are no direct competitors to compare pricing. The next available source of pricing would be ice cream stores in the local area and grocery stores. The price to have ice cream delivered will need to competitive and help
The company will use a web page, an app, social media (Facebook) and email to communicate and build a connection with its customers. The web page, app, Facebook, and email can be accessed by anyone using a computer, tablet or mobile phone. Ice cream delivery is meant to be convenient for its customers. Therefore, the company wants to ensure customers can easily access information, place orders and contact anyone at Ice Cream Delivery. Through the web page and app, customers can browse the products, check prices, place orders, and track the progress of their delivery driver. Having a web page and app can influence sales growth. Forrester Research stated that "$1.1 trillion of all retail sales in 2011 were “web-influenced” (Sprung, 2013). Customers can also access company information and keep tabs of promotions and specials. A business that does not use social media risks losing its customers to competitors. According to Hubspot, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites” (DeMers, 2014, para. 2). Facebook is an inexpensive and efficient way to connect with people. There are more than one billion people active on Facebook, in March 2015 there were about 936 million daily active users (Facebook, 2015). Through Facebook Ice Cream Delivery can reach numerous customers