MKT 421 Week 3 Learning Team Marketing Plan Phase II

Topics: Marketing, Marketing strategy, Competitor analysis Pages: 3 (448 words) Published: October 27, 2014

In this work MKT 421 Week 3 Learning Team Marketing Plan Phase II you can find solution of the following task:

Resources: University Library, Internet. Use the product or service you selected for your Marketing Plan: Phase I Paper.Write a 1,400- to 1,750-word paper in which you address the following:
Identify the segmentation criteria that will affect your target market selection. Identify your target market. Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy. Analyze current competitors and define the competitive landscape for your product or service. Format your paper consistent with APA guidelines.

Business - Marketing
MKT 421 WEEK 3, Learning Team Assignment: Marketing Plan: Phase II

 

Learning Team Assignment:   Marketing Plan: Phase II

·

Resources:   University Library, Internet Usethe product or service you selected for your Marketing Plan: Phase I Paper. 

Write   a 1,400- to 1,750-word paper in which you address the following:

ü  Identify the segmentation criteria that will affect your target market selection. Identify your target market.

ü  Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.

ü  Analyze current competitors and define the competitive landscape for your product or service.

Format   your paper consistent with APA guidelines.

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