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Mkt 421 Week 3 Assignment

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Mkt 421 Week 3 Assignment
Brand Differentiation Discussion Assignment
Brand differentiation is an important marketing concept for companies. Product differentiation refers to a marketing strategy where a company attempts to make its product unique from competing products. A successful differentiation strategy enables a product to stand out from its competitors. It also means that there are substantive differences between a product and other available alternatives in the market. Today, there are various products that have successfully differentiated from their competitors. They include the iPhone, Google search Engine, Coca Cola, and Toyota. The sections below provide detailed descriptions of the differentiating factors for the products.
The iPhone
The iPhone is a product of Apple Company. Apple has successfully differentiates the iPhone from other smartphones available in the market. The main differentiating strategy is the addition of innovative, unique, and superior features. Apple’s innovators are constantly pushing the limits of the iPhone in pursuit of excellent customer service. The main features differentiating the iPhone from its competitors include the operating system, screen resolution, iTunes and App Store, and flash. Apple has maintained iOS as the unique operating system for its iPhone smartphone. Besides, it has a superior screen …show more content…
It has a unique and refreshing taste that has never been provided by any other brand. The main differentiating strategy is its unique, market tested formula. The formula contains uniquely blended ingredients that were patented by the company. The unique recipe is tailored to the consumers’ tastes and universally applied throughout the company’s world markets. The company does not need time to tailor the taste of the product to different regional markets. Besides, the company has kept the price of the product at a relatively lower and fixed
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