MKT 421 Individual Assignment Week 3

Topics: Marketing / Pages: 5 (1094 words) / Published: Dec 3rd, 2013
Kudler Fine Foods Marketing Research
Kudler Foods opened its doors for the first time on June 18, 1998 in La Jolla, near San Diego, California. Within the next five years, Kudler Foods opened up two additional stores, both in the San Diego metropolitan areas, in Del Mar and Encinitas. The founder or Kudler Foods, Kathy Kudler, had once been a Vice-President of Marketing for a defense contractor but wanted to make some changes to her stressful lifestyle. Her love for cooking helped inspire her to open this gourmet epicurean supply company. In visiting one of the three locations, one can expect to browse through aisle of bakery and pastry products, fresh produce, fresh meat and seafood, condiments and packaged foods, and cheese and specialty dairy products. The combination of the quality and diversity of the products available, coupled with the exceptional staff, allows Kudler Fine Foods to appeal to many different types of consumers, but it still has some fine-tuning to do when it comes to market research and cornering some additional aspects of the food market.
Additional Market Research Kudler Fine Foods marketing objective is to increase customer loyalty and profitability of consumers. Most recently it was released that the company will be starting a frequent shopper program which will provide exclusive offers to loyal shoppers and also offer additional discounts to those that frequently shop at Kudler Fine Foods. This program is focused on increase revenue but at the same time promotes customer loyalty. While this is a great benefit to those that frequently shop, Kudler Fine Foods can also use the purchasing habits of these frequent shoppers to help create more product availability and even offer exclusive discounts when purchasing habits are identified. They could use the frequent shopper card to help identify what particular products that shopper tends to buy and can create coupons or special discounts exclusive to that particular

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