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Mkt 421 Favorite Brand Research Paper

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Mkt 421 Favorite Brand Research Paper
Favorite Brand Paper
Twana Davis
December 1, 2014
MKT/421
William Alan Mc Intyre

In the world of mysteries finding a brand that would keep society interested in wondering the possibilities of future evolutions. My favorite brand is fascinating because of the continuous enhancements that are made to help improve the use of their products for any age and genre. Samsung has a range of products from electronics to appliances which will help consumers in their everyday living obligations. The brand is well known in various countries nationwide and has limitless abilities to what it can do. The performance levels are steady increasing to make life easier for the consumers.
Samsung has been around for over 70 years, accomplishing to
…show more content…
The longevity of the business would be one. The marketing strategies to attract customers would be two. The last would be the innovations and perception of the brand. I am interested in wanting to know the length of time the brand has been in the market. If a brand or company just has been available to the market, it has not been analyze for future longevity. Samsung has been around for many years The Company has not depleted could speculate that the company has the necessary components to drive the success of a positive business. The valuable way I am able to define Samsung market strategies would be the effort foresee innovated products and services straight to the fingertips of the consumers. The brand has the ability to create profits from the various outputs. The marketing strategy is in the positive direction because the name is on multiple products and services making the company well known. The brand innovations would include thorough research and testing to make sure the next product is better than the last. Consumers want a product or service that is accessible, quick, but not complicated. Samsung was able to use technology as tool for innovating their ideas to attract

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