Mkt 402 Exam

Question 1 6 out of 6 points Proactive pricing suggests that _____.
Answer
Selected Answer: a company develops strategies to maintain profitability in anticipation of a changing market
Correct Answer: a company develops strategies to maintain profitability in anticipation of a changing market Question 2 6 out of 6 points Which of the following is the simplest price structure?
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Selected Answer: price per unit
Correct Answer: price per unit Question 3 6 out of 6 points _____ allows a company to vary its prices outside the scope of value and cost according to explicit or cultural rules or protocols.
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Selected Answer: Pricing policy
Correct Answer: Pricing policy Question 4 6 out of 6 points Pricing that reflects market conditions is _____.
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Selected Answer: customer-driven pricing
Correct Answer: customer-driven pricing Question 5 6 out of 6 points Price-cutting is one strategy of share-driven pricing to achieve sales objectives but _____.
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Selected Answer: it doesn't sustain a long term market advantage unless competitors cannot match the price cut
Correct Answer: it doesn't sustain a long term market advantage unless competitors cannot match the price cut Question 6 6 out of 6 points Cost-plus pricing is effectively opposite of a prudent pricing strategy because _____.
Answer
Selected Answer: it leads to overpricing in weak markets and underpricing in strong markets
Correct Answer: it leads to overpricing in weak markets and underpricing in strong markets Question 7 6 out of 6 points _____ pricing suggests that prices should reflect the value a customer receives from a product or service.
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Selected Answer: Value-based
Correct Answer: Value-based Question 8 0 out of 6 points Marketing research is the key to creating good value because _____.
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Selected