Mkt 362

Satisfactory Essays
MKT362 Pricing
Assignment 2 – Group-based Assignment January 2013 Presentation

MKT362

Assignment 2

Group-based Assignment This assignment is worth 30% of the final mark for MKT362 Pricing. The cut-off date for this assignment is 20 Feb 2013, 2359hrs. This is a group-based assignment. You should form a group of 3 members from your seminar group. Each group is required to upload a single report to MyUniSIM via your respective seminar group. Please elect a group leader. The responsibility of the group leader is to upload the report on behalf of the group. Guidelines for the Group-based Assignment are as follows: 1. 2. Cover page: Include group members’ names and PI number. Word limit for the report is between 3,000 – 3,500 words (excludes cover page, bibliography and appendices). Please DO NOT exceeds the word limit. Reports that fail to conform to the word limit will be penalised. Font size 12, Times New Roman, 1.5 lines spacing. Referencing: Use either the Harvard/APA/MLA referencing style. You must acknowledge and reference all sources used or it will count as plagiarism. A maximum of up to 5 marks will be deducted for improper referencing.
You will need to conduct additional secondary research to support your answers adequately.

3. 4. 5.

6.

___________________________________________________________________________

What's brewing at home?
A steaming, full-bodied cup of coffee in seconds, in the comfort of your own kitchen. Caffeine lovers have taken to coffee machines in a big way. While most people bring home designer bags and shoes from Europe, Ms Lew Shi Yun stuffs her suitcases with coffee. As she downs two to three cups a day, she tries to load up on coffee capsules from Nespresso when she travels. Her record haul was 500capsules from a single trip. As one of the most recognisable brands in the coffee drinking industry, Nespresso pioneered the single-use capsule coffee machine system. Instead of dealing with loose coffee powder and

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