Mkt 337

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Company profile

CFL (Core Finland ltd) which was found in 2006 in Finland. It’s a dynamic food marketing company. The present managing director of CFL is Joonas Turkama. The main activates of this company is are importing, marketing and sales of first class products, which have the potential to grow big brands nationally as well as internationally. The mainly focusing on building brands in order to gain a long term success. CoreFinland's main target groups are wholesale, retail trade and HoReCa -sector. They also build international partnerships, especially in Western-Europe and in the Baltic Sea region. In future they plan to expand their business activities particularly towards Russia, Germany and Sweden.
The main product of this company is snacks and food product. It provides marketing and sales service both domestic and foreign by its long distribution channel (whole sale, Retail). It also provide some service like hosting, packaging, consulting by retail chain.

Product

CFL start producing “VEGE CHIPS” from 2011 under Rye snacks. Now a day in Europe people are more health concusses so that in Europe market people are like to choose healthy food rather than fast food. So that organic foods easily make a big market in Europe .

VEGE CHIPS is completely healthy and organic food. It’s not only a snake’s people can use it as a regular food. Fat level in VEGE CHIPS is very low so that middle age people can take it as much as they want.

No1: Developing market for “VEGE CHIPS”

Our target market is two different countries Srilanka and Canada. These two countries are different from each other. They are totally different in socially and culturally. So our target market also different for these two countries.

Country profile

Srilanka:
Population
21,481,334 (July 2011 est.)
Age structure
0-14 years: 24.9% (male 2,705,953/female 2,599,717)
15-64 years: 67.2%

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