Mkt 313 Cb Project Part 2 Consumer Behavior
CB Project Part II: Consumer Behavior Analysis
Cassandra (Cassie) Webb
MKT 313: Consumer Behavior
October 21st, 2014
1. Decision Making
A. Limited Decision Making Purchase—Subway Sandwich 10/2/14
a) What was the need (actual state vs. desired state)?
When I purchased my Roasted Chicken sandwich from the Subway next to my apartment, I was definitely in need for anything to eat. I was in the utmost hurry to get to class, meaning I could not go anywhere out of my way. My actual state was that I was hungry and my desired state was to eat something as soon as possible. There was definitely a gap between these two states, ultimately creating a need for food (Babin, 246).
b) What product and brand did you choose?
In this class thus far we have definitely learned that products can always be copied or replaced, but brands are often unique and timeless. I may have chosen a simple Subway sandwich without even getting the entire value meal, but I chose to go with a brand that is known to always have fresh vegetable options, with quick service.
c) What type of value did this purchase provide?
At the time, purchasing this Subway sandwich proved very valuable to me. I was in a rush to head to class and I needed to fuel my body with something that could give me some substance to work through …show more content…
The worst habits that I had or the days where I would spend the most amount of money really weren’t something that I considered to be that bad in the scope of things. Am I dependent on Starbucks too much? Probably, but I think it is good to treat yourself sometimes. Again, when I saw myself spending the most money it was often being spent with my friends when we were having a good night after a stressful week, meaning I see these purchases as necessary purchases and not based on any compulsive shopping issues people sometimes have (Babin,
Cassandra (Cassie) Webb
MKT 313: Consumer Behavior
October 21st, 2014
1. Decision Making
A. Limited Decision Making Purchase—Subway Sandwich 10/2/14
a) What was the need (actual state vs. desired state)?
When I purchased my Roasted Chicken sandwich from the Subway next to my apartment, I was definitely in need for anything to eat. I was in the utmost hurry to get to class, meaning I could not go anywhere out of my way. My actual state was that I was hungry and my desired state was to eat something as soon as possible. There was definitely a gap between these two states, ultimately creating a need for food (Babin, 246).
b) What product and brand did you choose?
In this class thus far we have definitely learned that products can always be copied or replaced, but brands are often unique and timeless. I may have chosen a simple Subway sandwich without even getting the entire value meal, but I chose to go with a brand that is known to always have fresh vegetable options, with quick service.
c) What type of value did this purchase provide?
At the time, purchasing this Subway sandwich proved very valuable to me. I was in a rush to head to class and I needed to fuel my body with something that could give me some substance to work through …show more content…
The worst habits that I had or the days where I would spend the most amount of money really weren’t something that I considered to be that bad in the scope of things. Am I dependent on Starbucks too much? Probably, but I think it is good to treat yourself sometimes. Again, when I saw myself spending the most money it was often being spent with my friends when we were having a good night after a stressful week, meaning I see these purchases as necessary purchases and not based on any compulsive shopping issues people sometimes have (Babin,