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Mit Assignment
QUESTION: - The concept of information system changed around mid-80’s from a software tool to a strategic tool for achieving the competitive advantage. Considering the demanding market situation and the involvement of dynamic data. Discuss the role of information system in gaining the competitive advantage.

Table of content… 1. Introduction 1.1 Tesco 1.2 Porters five forces 1.3 Value chain analysis 1.4 An information system

2. Tesco in a wide Angle 3. Porters five forces
3.1traditional competitors 4.2 new market entrants 4.3 substitute products and services 4.4 customer 4.5 suppliers 4. Value Chain Analysis 5. The role of information system in Tesco 6. Tesco’s future plans in e commerce 7. Use of IS and IT in achieving the business strategy 8. Conclusion 9. References

1. Introduction

1.1 Tesco
This report is with the aim of critically analysing the business environment of Tesco and the role that information system plays in Tesco in their pursuit of gaining competitive advantage. This is one of the largest food and grocery retailers in the world. Tesco was established in 1919, and the first store was located in Edgware London, UK (in 1919).
Tesco is one of the largest food retailers in the world considering the revenue as in excess of £54 billion in 2009 and employing over 470,000 people around the world. They have approximately 4,331 branches in 14 countries. Basically it operates in the USA, Europe and Asia. Their head office is based in Hertfordshire, UK.{www.tesco.com (accessed on 12/04/2013)}

1.2 porter’s five forces
Michael porter’s five forces provide general view of the firm its competitors and the environment of the organisation. Five competitive forces are 1. Traditional competitors 2. New market entrants 3. Substitute products and services 4. Customers 5. Suppliers

1.3 value chain analysis
Value chain analysis



References: Tesco.com, accessed on 12/04/2013. Tescoplc.com, accessed on 12/04/2013. Tesco (2010) Datamonitor report (2003) http://www.ivoryresearch.com accessed on 13/04/2013 www.markettikngmagazing.co.uk accessed on 13/04/2013 euromonitor (2010)

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