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COURSE: MSC. PROCUREMENT AND LOGISTICS
UNIT: STRATEGIC MANAGEMENT
UNIT CODE: 3103
GROUP 1 ASSIGNMENT Companies owned by indigenous Kenyans are not competing effectively with those owned by non-indigenous. With examples, carry out an analysis both internal and external on what the problems are and how they can be solved.
Lecturer: DR. RAGUI
GROUP ONE MEMBERS REGISTRATION NUMBERS Haron Barsemoi HD 311-C004-1714/2012 Petwa Malaba HD 311-C004-2770/2012 Hellen Buses HD 311-C004-3573/2012 Peter Kimani HD 311-C004-3576/2012 Michael Obanda HD 311-C004-2783/2012 George Obuya HD 311-C004-0593/2009

TABLE OF CONTENTS
1.0.1 INTRODUCTION 2 1.0.2 STRATEGIC ANALYSIS 2
2.0.0 PEST ANALYSIS 4 2.0.1 Political Factors 5 2.0.2 Economic Factors 5 2.0.3 Social Factors 6 2.0.4 Technological Factors 6 2.0.5 Environmental Factors 6 2.0.6 Legal Factors 7
3.0 OPERATING ENVIRONMENT 7 3.0.1 Competitive position 7 3.0.2 Customer Profiles 7 3.0.3 Suppliers 8 3.0.4 Creditors 8 3.0.5 Human Resource 8 3.0.6 International Opportunities 9
4.0.0 SWOT ANALYSIS 10 4.1.0 Strengths 11 4.2.0 Weaknesses 12 4.3.0 Opportunities 12 4.4.0 Threats 13
5.0.0 SOLUTIONS TO PROBLEMS FACING COMPANIES OWNED BY INDIGENOUS KENYANS 14 5.0.1Customer Loyalty 14 5.0.2 Marketing Strategies 14 5.0.3 Customer Loyalty 15 5.0.4 Research & development 16 5.0.5 Always working with integrity 17 5.0.6 Positive impact 17 5.0.7 Continuous commitment 17 5.0.8 Setting out aspirations 17 5.0.9 Working with others 17 5.1.0 Creating a better future 17 5.1.1 Meeting consumer needs 18 5.1.2 Brand benefits 18
6.0.0 CONCLUSION 18
7.0.0 REFERENCES: 19

1.0.1 INTRODUCTION

Environment refers to the aspects surroundings hence firms environment may be defined as a set of conditions that is social, legal, economic, political or



References: 1. Beck Todd (2005). Want loyal customers? Don’t stop at satisfaction. Customer Relationship Manage., 23(8): 2. 2. Bodet G (2008). Customer satisfaction and loyalty in service: Two concepts, four constructs, several relationships. J. Retailing and Consumer Services, 15(3): 156-162. 4. Cooper DR, Schindler PS (2003). Business Research Methods (8th edn) New York, McGraw-Hill. 5. Edvardsson B, Strandvik T (2000). Is a critical incident critical for a customer relationship? Managing Service Quality, 10(2): 82-91 6 8. Forgas S, Moliner MA, Sa´nchez J, Palau R (2010). “Antecedents of airline passenger loyalty: Low-cost versus traditional airlines”, J. Air Transport Manage., 16: 229-233. 9. Jones MA, Beatty SE, Mothersbaugh DV (2002). "Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes", J. Business Res., 55: 441-50. 11. Farrington, B. & Lysons, K. 2006 Purchasing and Supply Chain Management, 7th Edition London: Prentice Hall Limited.

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