Missoni
Historic yand cultural background missoni family life:
Vittorio had been involved in a plane accident with his wife and four other friends which went missing on the 4 of January. It took months to find the missing CEO of Missoni. They disappeared when they took off from a resort in Los Roques. After months of search it was reported that their plane was found in the Caribbean Sea, north of Los Roques Archipelago. Their bodies were found with their seatbelts on, until this day the cause of the accident is still unknown. Vittorio was 58 years old when he disappeared, his father Ottavio died before they could find the plane. Vittorio was credited with expanded the fashion house into a full global fashion brand after becoming Missoni's Chief Executive Officer in Europe and the United States.
Missoni Brand:
Missoni knitwear is very well known because of its multiple patterns such as: Geometrics, stripes and abstract floras. Missoni is also known because of how they use different fibers that are cotton, silk, rayon and linean. Missoni is very popular among celebrities suchas as Julia Roberts, demi moore, Nicole kidman, etc..
Aside from the main Missoni line, the company has diversified and offers a variety of luxury goods. Missoni Sport was initially licensed out but production and marketing was brought in-house in January 2002 and has since been discontinued.[1] M Missoni is a less expensive line introduced in 1998, manufactured and distributed by Marzotto (now Valentino Fashion Group S.p.A). It has achieved remarkable success in being able to reach a larger number of consumers and is now being sold at premier department and specialty stores across the world.[1]
The Missoni Home collection has its roots in furnishing fabrics produced in 1981 in collaboration with Rosita's family firm.[1] They launched their first perfume in 1982,[1] although that product has nothing to do with the license now held by Estée Lauder.
In November 2005, Missoni and the Rezidor
Vittorio had been involved in a plane accident with his wife and four other friends which went missing on the 4 of January. It took months to find the missing CEO of Missoni. They disappeared when they took off from a resort in Los Roques. After months of search it was reported that their plane was found in the Caribbean Sea, north of Los Roques Archipelago. Their bodies were found with their seatbelts on, until this day the cause of the accident is still unknown. Vittorio was 58 years old when he disappeared, his father Ottavio died before they could find the plane. Vittorio was credited with expanded the fashion house into a full global fashion brand after becoming Missoni's Chief Executive Officer in Europe and the United States.
Missoni Brand:
Missoni knitwear is very well known because of its multiple patterns such as: Geometrics, stripes and abstract floras. Missoni is also known because of how they use different fibers that are cotton, silk, rayon and linean. Missoni is very popular among celebrities suchas as Julia Roberts, demi moore, Nicole kidman, etc..
Aside from the main Missoni line, the company has diversified and offers a variety of luxury goods. Missoni Sport was initially licensed out but production and marketing was brought in-house in January 2002 and has since been discontinued.[1] M Missoni is a less expensive line introduced in 1998, manufactured and distributed by Marzotto (now Valentino Fashion Group S.p.A). It has achieved remarkable success in being able to reach a larger number of consumers and is now being sold at premier department and specialty stores across the world.[1]
The Missoni Home collection has its roots in furnishing fabrics produced in 1981 in collaboration with Rosita's family firm.[1] They launched their first perfume in 1982,[1] although that product has nothing to do with the license now held by Estée Lauder.
In November 2005, Missoni and the Rezidor