Mission, Vision and Values Paper

Topics: Strategic planning, Insurance, Strategic management Pages: 4 (1157 words) Published: June 20, 2010

Mission, Vision, and Values: Erie Insurance Company
University of Phoenix

March 15, 2010

Mission, Vision, and Values: Erie Insurance Company
Erie Insurance has been in existence since 1925 by two men H. Orth Hirt and Oliver G. Crawford in Erie, Pennsylvania. Erie Insurance is in the service industry that provides service in 11 states, from New York to North Carolina, from Wisconsin to Tennessee and the District of Columbia. This company provides auto insurance, homeowner insurance, personal property and liability, life insurance and retirement, and business insurance. They provide their services to those customers with the need of insurance. Erie’s customers share some of the same characteristics that bring together very different people. “Erie knows that a fair price and superior service is at the heart of this decision, along with a good dose of trust and loyalty” (Erie Insurance, 2010, para. 3).

Mission, Vision and Value Statement
A company’s mission, vision and values reflect the firm’s intention to secure survival through growth and profitability. These statements describe why they are in business, their economic goals, their philosophy, their competencies and competitive advantages, what customers they can serve and their social responsibilities (Pearce & Robinson, 2004). The mission, vision, value statement set the company apart from other companies in the same industry. The founders of Erie Insurance wanted “To provide our Policyholders with as near perfect protection, as near perfect service as is humanly possible...

References: Erie Insurance. (2010). Auto, Home, Life and Business Insurance from Erie Insurance. Retrieved March 13, 2010, from http://www.erieinsurance.com/
Lamb, R. B. (1984). Competitive strategic management. Englewood Cliffs, NJ: Prentice-Hall
Pearce, J. & Robinson, R. (2004). Strategic Management. New York: The McGraw-Hill Companies
Posner, R. (n.d.). Business: Utilizing Business Values. Retrieve March 13, 2010 from http://www.gurusoftware.com/Gurunet/KnowledgeBase/Business/Values.htm
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