Management and Organization Theory
September 6, 2012
I am going to compare Patagonia Outdoor Clothing’s and Columbia Sportswear’s mission statements. Both of these companies’ focus provides clothing for the outdoorsman. A mission statement is an important message from the company to all of their stakeholders. (King D. C., 2012) Patagonia Outdoor Clothing’s mission statement is to build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. Columbia Sportswear’s mission statement is to design and deliver authentic, outdoor, high-value products for active consumers of all ages. Both of these mission statements are different but do have some similarities.
The similarities of these mission statements are centered on quality of their products. Patagonia Outdoor Clothing states that they build the best product. Columbia Sportswear states that they provide high-value products. Both of these companies focus on the same thing but worded it differently. You can take away from their mission statements that selling top quality products to their customer’s is a top priority of their existence. At the same time, both of these mission statements do differ from one another.
There are differences between these two mission statements. Patagonia Outdoor Clothing’s mission statement is vague about the product that they sell. Their mission statement goes on to show concern for the safety of their consumers. It continues to address how they are concerned of how their products affect the environment. Columbia Sportswear’s mission statement only talks about what they sell and to whom it will sell it to.
The mission statements of both companies are of fair quality. Each mission statement provides a clear purpose of the company to both the employees and stakeholders. At the same time, they also provide building blocks to create strategies that will help them meet their mission statement. If you were to read just the mission statement, without knowing the company, of Patagonia Outdoor Clothing you would not know what product they are selling.
A clear mission statement is essential for a company to effectively establish goals and formulate long-term strategies. (King D. L., 2014) The Patagonia Outdoor Clothing mission statement clearly defines their organization and drives strategic decision. The strategic decision to create a process to manufacture environmentally friendly products can be derived from the mission statement. Furthermore, you will want to undertake methods within the company to produce the best products that will cause unnecessary harm. The Columbia Sportswear mission statement also clearly defines their organization and drives strategic decisions too. It is clear what they are striving for. They undoubtedly want a process from beginning to end that will provide the best product to all ages. This includes the initial research and development stage to the actual delivery of product to the end users.
Both of these mission statements have been around for years. A good mission statement makes strategy formulation, implementation and evaluation much easier. (Drucker, 1974) I feel that both of them could use some renovation. As stated earlier, the Patagonia Outdoor Clothing mission statement on its own would leave a reader questioning what the product they sell is. To build the best product could mean anything that is made. There should be more of a generic insinuation that would at least guide a reader to know what they are making. I feel the rest of their statement is absolutely great. The Columbia Sportswear mission statement needs just a little more meat in it. The way the mission statement stands, it only pinpoints what they want as a product they want to sell. It should also include something about leaving less of a footprint in the environment. Both of these companies are striving...
Cited: Drucker, P. (1974). Management: Tasks, responsibilities, practices. New York: Harper and Row.
King, D. C. (2012). 2012 Mission Statements: A Ten Country Global Analysis. Allied Academies International Conference: Proceedings Of The Academy Of Strategic Management (ASM), 13.
King, D. L. (2014). CURRENT MISSION STATEMENT EMPHASIS: BE ETHICAL AND GO GLOBAL. Academy Of Strategic Management Journal, 71-87.
What is Social Responsibility? Why is it Important. (2008). Journal for Quality & Participation, 31(3), 11-12.
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