Mission and Vision Statement

Topics: Strategic planning, Mission statement, Statements Pages: 6 (1327 words) Published: November 18, 2012
Concept of Mission Statement & Vision Statement

Every company should have a Mission and or a Vision Statement. But they are very difficult to write - they should short, clear, vivid, inspiring and concise without using jargon, complicated words or concepts. A Mission Statement is generally included in documents such as Business Plans and Staff Handbooks and can be described as a cross between a company or corporate slogan and an executive summary. A highly successful Mission Statement is both memorable and engaging. No wonder a Mission Statement is hard to write and there is so much confusion between a Mission Statement and a Vision Statement. Vision Statements and Mission Statements are the inspiring words chosen by successful leaders to clearly and concisely convey the direction of the organization. By a clear mission statement and vision statement, entrepreneurs can powerfully communicate their intentions and motivate their team or organization to realize an attractive and inspiring common vision of the future.

A Mission Statement defines the organization's purpose and primary objectives. Its prime function is internal – to define the key measures of the organization’s success – and its prime audience is the leadership team and stockholders.

Vision statement is a short, succinct, and inspiring statement of what the organization intends to become and to achieve at some point in the future. Vision refers to the category of intentions that are broad, all-inclusive and forward-thinking. It describes aspirations for the future, without specifying the means that will be used to achieve those desired ends.

Warren Bennis, a noted writer on leadership, says: "To choose a direction, an executive must have developed a mental image of the possible and desirable future state of the organization. This image, which we call a vision, may be as vague as a dream or as precise as a goal or a mission statement."

Mission Statement & Vision Statement of different organization

Dhaka Phone

Dhaka Telephone Company Ltd. is the pioneer in private sector PSTN (Public Switch Telephone Network) operator in Bangladesh. The company aims at providing Telecommunication services to the deserving vast population of rural areas at a reasonably low cost and thereby increases the tele-density throughout the country, so as to make the rural economy lively one.

• Widen the telecommunication services of all sorts through adoption of the most modern and latest technology • Cover the whole country especially a rural areas initially through Wireless Local Loops (WLL) with limited mobility and ultimately to cover all range of telecommunication media • Help increasing the tele-density of the country

• Build up sustained relationship on the basis of customers’ trust and confidence • Developed corporate setup with illustrative skill and excellence to be the employer of choice Vision:
Connect the planet with every remote corner of Bangladesh through modern telecommunication system at a reasonable price.



To be the leader in Bangladesh in the field of new building and repair of ships, marine services as well as manufacturing of engineering items, providing innovative solutions for the demands in fulfilling the changing needs and aspirations of our customers.


To establish KSY as one of the quality shipyards and to achieve superiority in the field of shipbuilding, repair and manufacturing of engineering items.



We view business as a means to the material and social well being of the investors, employees at large leading to accretion of wealth through financial and moral gains as a part of the process of development of civilization.


Our mission is to produce and provide quality services and un innovative products for people, maintain...
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