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Contents .Introductions of the United Cereal .Discussion . Conclusion References Introductions of the United Cereal United Cereal is a multinational corporation of leading food processing in the United States and Europe. Established in1910 by Jed Thomas, United Cereal is a well know in the food industry, eventually diversified into snakefood,dairyproducts,drinksandbeverages,frozenandbakedfoods. But the breakfast cereal still account for more than a third of profits. Nowadays, it already has over 100 brands in their corporation. United Cereal to make a decision to establish a new Eurobrand brandthe Healthy Berry project, its a new challenge. As Lora Brill, United Cereals European VP, would you authorise Jean-Lux Michels request to launch of Healthy Berry Crunch in France For this question, we can use the SWOT analysis model to analysis the request to establish a project of Healthy Berry Crunch in France. SWOT strengths, weaknesses, opportunities and threats. First of all, the strengths for Healthy Berry Crunch that is the controlling corporation have enough money to invest the risk, because of their worldwide revenues exceeding 21 billion in 2009. And the image of the corporation is very healthy, positive and very popular in Europe. At the same time, according to the case, expenses were reduced whereas costs were running above 23 of European sales. For a long-term profit, the Healthy Berry Crunch maybe will bring considerable profit, and the first to capture the market, have a tationary coussmer groups. From aspect of weaknesses that is the dite culture in France, people think the organic blueberry is too acid, they like food more sweety. Therefore in the development of products should be careful the local eating habits, more conform with their sense of taste.

References: Introductions of the United Cereal United Cereal is a multinational corporation of leading food processing in the United States and Europe. Established in1910 by Jed Thomas, United Cereal is a well know in the food industry, eventually diversified into snakefood,dairyproducts,drinksandbeverages,frozenandbakedfoods. But the breakfast cereal still account for more than a third of profits. Nowadays, it already has over 100 brands in their corporation. United Cereal to make a decision to establish a new Eurobrand brandthe Healthy Berry project, its a new challenge. As Lora Brill, United Cereals European VP, would you authorise Jean-Lux Michels request to launch of Healthy Berry Crunch in France For this question, we can use the SWOT analysis model to analysis the request to establish a project of Healthy Berry Crunch in France. SWOT strengths, weaknesses, opportunities and threats. First of all, the strengths for Healthy Berry Crunch that is the controlling corporation have enough money to invest the risk, because of their worldwide revenues exceeding 21 billion in 2009. And the image of the corporation is very healthy, positive and very popular in Europe. At the same time, according to the case, expenses were reduced whereas costs were running above 23 of European sales. For a long-term profit, the Healthy Berry Crunch maybe will bring considerable profit, and the first to capture the market, have a tationary coussmer groups. From aspect of weaknesses that is the dite culture in France, people think the organic blueberry is too acid, they like food more sweety. Therefore in the development of products should be careful the local eating habits, more conform with their sense of taste.