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Topics: Social psychology, Sociology, Psychology Pages: 4 (2740 words) Published: November 3, 2014

Using social psychology theories, discuss the situational factors that affect the likelihood that people will engage in prosocial behaviour. What is the evidence for these effects, and how might changes in our society affect the likelihood of people acting prosocially? According to Sabini (1995, p. 1-15), Social psychology is an enormous topic under sociology that focuses on human behaviour in a more social concept. Social psychological research is basically about knowing what human beings do in their social lives and the reasons behind their actions. In continuation, social psychologist addresses issues like, how human beings do things, think, feel and act towards their fellow human beings in their environment. Social psychologists uses research methodology to enable them understand how people’s behaviour, thoughts and feelings can be manipulated by their fellow species. In brief, social psychology gives a better understanding of how peer pressure or social norms can influence individual personalities in other for humans to fit into society. Based on the broadness of social psychology, there are other areas of studies like the self and social behaviour, conflict resolution and peace, prejudice, cultural links, psychology of gender and violence, discrimination and diversity, social influence and prosocial behaviours (Sherif & Sherif 1969, p. 4-18). However, this essay will focus on prosocial behaviour. Burton, Westen and Kowalski (2009, P. 733-739) argued that, prosocial behaviour is any kind or form of behaviour that has to do with helping, defending, showing concern, empathy, assertiveness, cooperating, reassuring, sharing, comforting, donating to the less privileged or anything that has to do with benefiting human beings. There are differences between prosocial behaviour and what is termed as anti-social behaviour. Anti-socialist are people who have less interest in anything pertaining to the interest of their society (Sherif & Sherif 1969, p....

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