Miss

Topics: Retailing, Chief executive officer, Marketing Pages: 3 (905 words) Published: May 28, 2014

The Soy-DRI behavioral simulation was designed with the goal of improving employee skills, confidence, practice, and efficacy with respect to ethical decision making. T h e simula- tion centers around a product misuse situation and the pending broadcast of an investigative news report. To complicate the situation, the chief executive officer is out of town and has given decision authority to a group of seven employees. Specifically, Soy-DRI involves a firm which manufactures three products, all soybean derivatives, and markets them to three distinct target markets.providers). The product (a white powder) is poured on a spill or moist area. It absorbs the moisture and can then be swept away. Slab-DRI is sold in a sixty-four ounce metal container with an adjustable lid for application. Slab-DRI retails for $2.00 per container. It costs $1.50 to produce. Slab-DRI is made available through catalogs to industrial buyers and through retail auto chains such as AutoZone and Discount Auto Parts. The first product extension for Soy-DRI was Pet-DRI. Pet-DRI is aimed at the consumer market and it effectively absorbs moisture and odor in pet litter. Physically, Pet-DRI is the same as Slab-DRI except for its color (gray instead of white) and its packaging. The gray color was chosen to allow it to blend better with pet litter and to differentiate the product from Slab-DRI. Pet-DRI is made available in a plastic container with an adjustable shaker lid f318 Debbie Thorne LeClair and Linda Ferrell to the commercial and industrial market to remove oils and moisture from asphalt and concrete driveways and pads (it is marketed to gas stations, quick lube, and auto service providers). The product (a white powder) is poured on a spill or moist area. It absorbs the moisture and can then be swept away. Slab-DRI is sold in a sixty-four ounce metal container with an adjustable lid for application. Slab-DRI retails for $2.00 per container. It costs $1.50 to produce. Slab-DRI is made...
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