Miss
A2 Applied Business
Unit 9 Marketing Strategies
Aleeya Domun
13 CS
Unit 9 Marketing Strategies
A01
In this part of the coursework I will investigate on a small business in a local area called Needoo Grill Restaurant. For this coursework I will be investigating on their marketing strategies, marketing tactics target market, aims and objectives, how the business is meeting different customer needs. I will be recommending a marketing strategy for Needoo’s business activity.
Introduction:
Needoo Grill restaurant is a sole trader business which is owned and controlled by Mr Ali and it existed for nearly 20 years. Before starting his own business Mr Ali was working into Tayyab’s restaurant as a Chef for about 16 years and afterwards he has decided to launch his own restaurant. It is situated in Whitechapel (figure 1) and is one among the famous restaurants in London which attracts a lot of customers because of the delicious food, great atmosphere, good service and economical prices. Moreover, it is a halal restaurant that serves both Indian and Pakistani Punjabi food together (figure 2). On their website they have mentioned that they use fresh spices in order to make the starters, mains and desserts delicious but its menus are similar as Tayyab’s one’s. Mr. Ali has done his best in order to achieve 100% customer satisfaction by offering friendly and professional service at all time and he has won the customer Excellence award in 2010. The restaurant is now as successful as they had been nominated for Ethical Good Food award 2009 instituted by customer associations who aims are to recognised local food businesses and encourage their ethical conduct. Even Needoo’s is not as successful as Tayyab’s it provides catering for parties (figure 3) or for other occasions and can welcome up to 200 people which they offer a friendly environment with good food and excellent customer service. They also
Unit 9 Marketing Strategies
Aleeya Domun
13 CS
Unit 9 Marketing Strategies
A01
In this part of the coursework I will investigate on a small business in a local area called Needoo Grill Restaurant. For this coursework I will be investigating on their marketing strategies, marketing tactics target market, aims and objectives, how the business is meeting different customer needs. I will be recommending a marketing strategy for Needoo’s business activity.
Introduction:
Needoo Grill restaurant is a sole trader business which is owned and controlled by Mr Ali and it existed for nearly 20 years. Before starting his own business Mr Ali was working into Tayyab’s restaurant as a Chef for about 16 years and afterwards he has decided to launch his own restaurant. It is situated in Whitechapel (figure 1) and is one among the famous restaurants in London which attracts a lot of customers because of the delicious food, great atmosphere, good service and economical prices. Moreover, it is a halal restaurant that serves both Indian and Pakistani Punjabi food together (figure 2). On their website they have mentioned that they use fresh spices in order to make the starters, mains and desserts delicious but its menus are similar as Tayyab’s one’s. Mr. Ali has done his best in order to achieve 100% customer satisfaction by offering friendly and professional service at all time and he has won the customer Excellence award in 2010. The restaurant is now as successful as they had been nominated for Ethical Good Food award 2009 instituted by customer associations who aims are to recognised local food businesses and encourage their ethical conduct. Even Needoo’s is not as successful as Tayyab’s it provides catering for parties (figure 3) or for other occasions and can welcome up to 200 people which they offer a friendly environment with good food and excellent customer service. They also