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Task: Select any brand of your choice and examine the initiatives undertaken by the brand to influence the consumer behavior of its target market. Also cover the following points in your study;
Market Segmentation
Group Appeals
Endorsements
Recommendations
Note:
1. Assignments are required to be submitted through email in either word/pdf/ppt format.
2. Provide links and references wherever possible.
Cadbury
1- Market segmentation:
Cadbury are segmenting a wide range of customers based on geographic and demographic variables. In geographic segment they focus on region and countries who give it more profit. In addition, in demographic they look for the children customers (4-9) and youth (10-30) especially college and school students as Cadbury chocolate contains sugar and other important materials which provide them with more concentration in their studies and improve their health (give more activity and vital) as researches said.
2- Group Appealing:
Cadbury is devoting a huge effort to attract customers by creating new and unique tests of chocolate. Every period of time they lunch new flavors of chocolate for their target customers, the company have more than 30 flavors until now. They are trying to attract customer from the healthy appeal side. As Cadbury produce a high quality bars of chocolate which contains healthy ingredients such as milk, sugar and vitamins. As we know the milk has significant benefits for children body as they grow and need strong bones. Also don’t forget other ingredients like sugar which give you power and let your brain concentrate more in studies.
3- Endorsements: e ndorsement in advertising will help increase the demand of certain products as well as services.
The effect of celebrity endorsement in advertising is incomparable. This adds appeal as well as improves the branding of the stuffs being offered in the public. In return, the products and services are likely to be sold
Market Segmentation
Group Appeals
Endorsements
Recommendations
Note:
1. Assignments are required to be submitted through email in either word/pdf/ppt format.
2. Provide links and references wherever possible.
Cadbury
1- Market segmentation:
Cadbury are segmenting a wide range of customers based on geographic and demographic variables. In geographic segment they focus on region and countries who give it more profit. In addition, in demographic they look for the children customers (4-9) and youth (10-30) especially college and school students as Cadbury chocolate contains sugar and other important materials which provide them with more concentration in their studies and improve their health (give more activity and vital) as researches said.
2- Group Appealing:
Cadbury is devoting a huge effort to attract customers by creating new and unique tests of chocolate. Every period of time they lunch new flavors of chocolate for their target customers, the company have more than 30 flavors until now. They are trying to attract customer from the healthy appeal side. As Cadbury produce a high quality bars of chocolate which contains healthy ingredients such as milk, sugar and vitamins. As we know the milk has significant benefits for children body as they grow and need strong bones. Also don’t forget other ingredients like sugar which give you power and let your brain concentrate more in studies.
3- Endorsements: e ndorsement in advertising will help increase the demand of certain products as well as services.
The effect of celebrity endorsement in advertising is incomparable. This adds appeal as well as improves the branding of the stuffs being offered in the public. In return, the products and services are likely to be sold
References: http://en.wikipedia.org/wiki/Cadbury_Dairy_Milk http://www.guardian.co.uk/lifeandstyle/wordofmouth/2012/oct/02/cadbury-crispello-chocolate-bar-women