A strategy is a plan of action designed to achieve a particular goal. Formal strategic planning is a process to establish priorities on what the organisation will accomplish in the future. It forces the organisation to make choices on what to do and what not to do. It pulls the entire organisation together around a single game plan for execution and is a broad outline of where resources will get allocated. There are two types of strategies, first type is formal and intended strategy and the other type is unintended which are a result of changes in the macro environment. Organisations have got to either evolve or innovate to stay in business.
1. Hunyani corrugated products case study
Hunyani corrugated products manufactures corrugated cartons for different customers and markets. In the local market, the company supply corrugated cartons for the food industry, poultry industry, chemical industry, horticulture farmers, fresh produce farmers, citrus farmers, and soap and detergents industry.
Hunyani also exports to countries like Zambia, Mozambique, and Malawi where it exports large quantities of double walled corrugated cartons for tobacco, small cartons for confectionery industry, cartons for floriculture, horticulture, poultry and citrus industries. Also supplies the cigarette manufacturing companies e.g.
Zambian Cigarette Company.
Hunyani’s original formal strategy in 2005was to acquire affordable paper this is one of its raw materials from Hunyani paper mill (Norton) since it was one of the divisions of Hunyani holding company.
The advantages were;
It would get the paper cheaper and sourcing it locally meant less transport charges and delivery time. Hunyani Corrugated would also have a reliable source where they would get first preference to ensure their factory does not stop functioning because of lack of the main raw material which is paper.
This formal strategic plan improved performance of the organisation in that they
Bibliography: Thompson/Strickland/Gamble-Crafting and executing strategy 17th edition. Strategic planning workbook for Non-profit organizations (Bryan W Barry) Matt H Evans