D1: Analyse the marketing decisions within a travel and tourism organisation in relation to the marketing mix and influencing factors Tourism Australia
Tourism Australia has not been very successful at times due to the following factors that have made a negative impact on their business occasionally. These factors; political, economic and technological issues, have also led to certain marketing decisions being made in the business which has strongly impacted on their marketing mix. ·
Political issues; the growth of their business depends mainly on the political stability in other countries. For example if there were a war, tourism is negative at times of political unstability such as the Gulf War in the past. During such times, the business would not make any income as people will not be interested in holidays during the war. Another political issue that the locals were concerned about was the tourism industry harming the natural environment. The government wants the travel industry to grow but also without harming the natural environment. In June 2004 Tourism Australia emerged with the Federal Government Statutory authority responsible for international and domestic tourism marketing, this organisation includes programs that minimize the negative aspects of conventional tourism on the environment and enhance the cultural integrity of local people. This was a positive impact towards Tourism Australia as it solved the issues that the locals were having. ·
Economic issues; the tourism industry in Australia is influenced by the economic growth in other countries. This is because good economic conditions in other countries lead to more people in general having disposable income which raises the chances of spending their money on holidays in Australia. The more tourists, the higher the profit the business makes. The growth of the business has slowed down in recent years due to economic downfalls around the world. Therefore people spend less money on traveling,...
Please join StudyMode to read the full document